BrightEdge , provider of anenterprise-class SEO platform thathelps brands rise above the increasing clutter of the Web, said afirst-of-its-kind, in-depth analysis of more than four million tweetsshows pages thatdisplay Twitter share buttons get seven times the social media mentionsthansites that do not.
Accordingto BrightEdge CEO Jim Yu, this trend points to enormous social marketingopportunity that brands can implement immediately at almost no cost.
"Wegot this from an update to the monthly SocialShare reports we do," Yu said inan interview. According to the September issue of the BrightEdge SocialShareAnalysis, almost half of the largest 10,000 sites on the Web still do notdisplay any kind of social sharing links or buttons at all.
TheBrightEdge Social Share Analysis shows that 53.6 percent of the largest 10,000sites on the Web display some social links or buttons on their front pages, upfrom 52.8 percent in late July.
"It'sclear that social sharing buttons can drive real social traffic that willinevitably drive sales, brand awareness or even affinity but it's also clearthat many brands are not taking advantage of this simple, cost free tool," Yusaid in a statement. "It's surprising that with so much talk about social andclear consumer adoption, almost half of the Web's largest sites don't takeadvantage at all of free social sharing tools."
"BrightEdgeSocialShare Analysis makes it clear that social products, such asTwitter'sTweet Button and Follow Buttons, can drive valuablereturns formarketers who implement themacross their sites," said RyanSarver, director of Platform at Twitter, in a statement."Theseare simple,free tools that can drive real ROI for any site."
Yusaid BrightEdge analyzed a large representative data stream of four milliontweets that were selected at random. Using its new Social Share Engine cloudtechnology that parses messages to track how users share and interact withsocial buttons and links, BrightEdge was able to determine which tweets carriedshared information and then it was able to track this shared data to determineif it was shared with tools and buttons, links or other methods.
Theexamination revealed that pages that display Twitter share buttons or linkswere distributed to followers on average about seven times more often thanpages that did not have similar sharing tools, Yu said. This is a significantdifference that could lead to exposure to millions of additional consumers forthe sites that took the modest step of just installing social sharing buttons.
Inthe social adoption analysis this month, all of the leading social sites sawincreases in usage compared to the previous month, but the two largest and mostestablished social platforms have commanding leads in market share. Facebookplug-ins such as the Like button and links to fan pages are seen on homepagesof more than 50 percent of the world's largest sites. While buttons and linksfor Twitter are seen on 42.5 percent of the top 10,000 sites. Google+ continuesto grow, but is still only used on about 8.5 percent of the largest 10,000sites, according to BrightEdge.
TheBrightEdge SocialShare Analysis examines and analyzes the homepages of theworld's top 10,000 sites. The analysis seeks to measure the presence of socialplug-ins on these large Web properties and the presence of links to socialpages. The monthly SocialShare Analysis provides a window into the growth andutilization of social tools by the world's most popular brands.
TheSocialShare analysis is powered by the BrightEdge SocialShare Engine. TheSocial Share Engine complements the BrightEdge SEO Platform, allowing marketersto see the impact of their social strategies on SEO and drive new value incampaigns and for consumers. Go to to view anddownload the full report.
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