The Joy of Marketing, a leading provider of photography marketing education has partnered with the photography industry's premier lab, White House Custom Colour, to help teach photographers how to make money with photography in a free, online event on Monday, September 26, 2011. This event, Marketing Mojo, features 11 profitable photography business owners teaching other photographers how to increase their revenues this holiday season, despite a tough economy.
Springfield, IL (PRWEB) September 18, 2011
Photography industry statistics show that a portrait photography business should be able to double their revenue for the entire year over the final 3 months of the year (October, November December). The 11 professional photographers featured in the Marketing Mojo event will share how they make money with photography in this tough economy and will teach their unique marketing ideas for success.
A few topics featured during the event are: the 5 critical steps to increasing sales in a portrait business, how to trim your advertising budget by 60% and still grow your photography business, and how to including collections in your product mix to double or triple your sales average.
"Because we coach so many photographers to help them grow their businesses, we have identified that many are struggling right now going into the busy season. I have found many photographers, being artists by nature, don't focus as much as they need to on marketing their talents and skills. We've partnered with industry leader, White House Custom Colour, to change that," said founder of The Joy of Marketing Sarah Petty. With her MBA and experience at Coca-Cola Enterprises, Petty opened her first photography studio 2 weeks before 9-11. Within 5 years, Sarah Petty Photography was named as one of the most profitable studios in the country by the Professional Photographers of America. She is passionate about teaching others how she did it. "It is such a thrill to watch a photographer become profitable and achieve her dream of making a living doing what she loves."
Professional photographers can easily register for the free Marketing Mojo online event being held online on Monday, September 26, 2011 at and will be emailed detailed instructions. Recordings of this event can be pre-purchased for $99 until September 26, 2011. Transcripts are also available.
Erin Verbeck
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