Retailer Commissions Local Artist to Customize Every Pair of TOMS Shoes Sold During One-Day Style Your Sole Event; Uses Trumpia's Text Message Marketing and Email Marketing to Invite VIP Customers
Anaheim, CA (PRWEB) August 09, 2011
During a recent promotion at its Corona Del Mar store, Jack's Surfboards commissioned a local artist to customize every pair of TOMS shoes that was purchased. Using the Trumpia Platform, which incorporates MMS and SMS messaging , IM, email, social media and voice broadcast, the retailer sent out 4,023 text messages and 8,114 emails to its opt-in database on the day before the July 18th event. Within 24 hours, Jack's Surfboards produced about $6000.00 by selling 140 pairs of TOMS shoes at the five-hour, one-day event.
Jack's Surfboards realized significant return on investment by sending out a total of five campaigns for multiple stores in July, including the VIP invitation to the TOMS Style Your Sole event. For just $215.00, Jack's Surfboards sent out a combined total of nearly 50,000 emails and more than 13,000 SMS text messages.
VIP customers who purchased TOMS shoes at the July 18th Style Your Sole promotion also helped Jack's Surfboards contribute to TOMS' One for One™ movement, whereby TOMS will give a pair of its shoes to a child in need with every pair that is purchased.
Trumpia Helps Jack's Surfboards Build Its Opt-In Mobile Database Automatically
Using the Trumpia platform, Jack's Surfboards has been able to significantly grow its list of opt-in customers automatically. The retailer advertises all of its upcoming VIP discount and promotional events on in-store posters, encouraging new customers to opt-in to receive information by texting its mobile keyword , JACKS, to its premium mobile shortcode, 69302.
Before using Trumpia, Jack's Surfboards could only capture customer data by requesting email addresses at the Point of Sale . Jacks Surfboards also previously sent out separate Evites for each of its events, making it difficult to manage the retailer's opt-in list and track response rates.
"By using Trumpia's All-In-One multi-channel marketing platform to send out coordinated email and SMS marketing campaigns, we can reach more customers in less time," said Nicole Stratton, marketing coordinator for Jack's Surfboards. "Our mobile keyword and shortcode allow us to continuously capture data from our target customers. Trumpia allows us to provide the right offers to the right people at the right times so that we can quickly and easily increase traffic and sales."
"Since we began sending out multi-channel campaigns with Trumpia, our message open and customer response rates have greatly improved in comparison to the results that singularly focused, email-only campaigns produced for us in the past," added Stratton.
"We are thrilled to help Jack's Surfboards directly engage with both new and existing customers to drive demand for its products," said Ken Rhie, CEO and co-founder of Trumpia. "Trumpia's mission is to help small businesses and marketing professionals everywhere connect with a broader spectrum of people, build better customer relationships and increase revenues. By delivering high-impact, low-cost multi-channel marketing programs, using the media that consumers interact with most -- email, Facebook and their mobile phones -- forward looking retailers like Jack's Surfboards can position themselves for success in any economic climate."
About Jack's Surfboards
Since 1957, Jack's Surfboards has built a reputation as the premier surf retailer. The company started by opening its first store in Huntington Beach at the corner of 101 and Main Street. Jack's Surfboards' passion for the waves and surf is what has continued to drive its growth and expansion. Still headquartered in Huntington Beach, Jack's Surfboards now has seven stores including three in Huntington Beach and others in Hermosa Beach, Corona Del Mar, Irvine and Newport Beach.
Jack's Surfboards' goal has always been to bring customers the best level of service and product selection. The company's team of employees has spent countless hours researching, using and learning about the best surf products on the market. For more information about Jack's Surfboards, visit the retailer's website at or call (714) 536-4516.
About Trumpia
Trumpia is the only All-In-One Multi-Channel Marketing and Messaging platform that incorporates mobile text, email, voice broadcast, IM and social media. For the same price that other providers charge for a single stand-alone email or mobile marketing solution, companies can now afford Trumpia's multi-channel technology to dramatically increase response rates, brand awareness and return on investment via a single, web-based system that integrates every popular marketing channel. In particular, Trumpia offers the greatest set of mobile text marketing features in the industry today including SMS and picture and video messaging (MMS) and various interactive 2-way promotional mobile keywords.
Thousands of small businesses, non-profits and Fortune 500 companies are harnessing the power of Trumpia's patented technology directly from Trumpia or through one of its resellers. With Trumpia's White Label Reseller program, savvy marketers are creating their own branded website using Trumpia's opt-in, permission based marketing software platform. Resellers can set-up their own pricing, profit margins and monthly plans. Trumpia's support team is available to serve customers seven days a week -- Monday through Friday, 7:00 am to 6:30 pm, and Saturday and Sunday, 8:00 am to 4:00 pm, Pacific Time. For more information about Trumpia's All-In-One platform and White Label Reseller program , sign-up for a free webinar or call 1-888-255-4611.
Media Contact:
Andrea Corry
1-888-255-4611 ext 882
Andrea Corry
Trumpia
888-255-4611 882
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