U.S. Legal Forms, Inc., a leading online provider of state-specific legal forms, announced today the success of a focused campaign to increase the natural search ranking for its Power of Attorney product landing page when the term Power of Attorney is entered in an online search engine.
Kaya Yurtkuran, U.S. Legal Forms' SEO and PPC specialist, headed a multi-week test campaign to increase the rank of the company's Power of Attorney landing page. Using systematic backlinking in blog comments, social media and other online venues - embedding the hyperlink for the product landing page in the anchor text Power of Attorney - Yurtkuran saw the landing page's rank increase dramatically.
Yurtkuran said: "Google's Keyword Tool shows 550,000 monthly searches for the term Power of Attorney. If our company can increase its exposure to those searches by raising the natural search ranking of our Power of Attorney landing page, we can increase sales for our Power of Attorney forms exponentially. We're hovering on the edge of page 1 search results now, and expect to continue increasing that in the coming weeks. With the success of this test campaign, we can apply the lessons across the board to drive sales throughout our product line."
The company's Power of Attorney landing page was recently
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