Tuesday, August 30, 2011

SEO | SEO Wars: Forget Black Hat, White Hat - What Color Is Your Lightsaber?

SEO is a powerful force that can be wielded to dictate the prominent content placement in search results, potentially driving countless visitors to websites. Those mastering this power represent contrasting strategies that search engines would consider "good and evil." Historically, we've called this white hat and black hat SEO... But what fun is that?!

If you're skilled and brave enough to master the Force [of magnetic content], it's time to drop that lame cowboy hat and pick up a lightsaber! Yes, SEOs, it's time to embark on a "Star Wars" journey...

A long time ago at a search marketing conference far, far away... Well, actually, a few weeks ago at the SES San Francisco Conference , folks attended the "Black Hat, White Hat" event. Upon entering, SEOs had to choose between a black or white cowboy hat, and, interestingly, many were conflicted. For some it was just a fashion thing, but for others choosing a color seemed to present a real conflict. Since a definitive line between black hat and white hat doesn't really exist, many SEOs are left with somewhat of an identity challenge. Fear not, young padawans, a solution for you I may have... Welcome to SEO Wars!

The similarities between SEO and "Star Wars" can no longer be denied. It's time for SEOs to claim their rightful weapon for battle, but what color lightsaber will you choose?

(Custom SEO Wars lightsaber badge downloads available below!)

In its simplicity, the "Star Wars" lightsaber colors make up a rainbow. In the Old Republic, the lightsaber colors were symbolic of Jedi Class order - Jedi Sentinel (Yellow), Jedi Consular (Green), and Jedi Guardian (Blue). For the George Lucas films, lightsaber colors were merely intended to tell the bad and good guys apart. The Original Trilogy [episodes 4, 5, 6] lightsabers were red, green, and blue, and the Prequel Trilogy [episodes 1, 2, 3] added purple and red-orange.

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