New York, NY (PRWEB) August 23, 2011
For the first time ever, Conversion Conference, the world's first and biggest professional event focused exclusively on conversion rate optimization, will be held in the center of the advertising and marketing world -- New York City. Conference highlights include keynote addresses by usability expert and author Steve Krug ("Don't Make Me Think," "Rocket Surgery Made Easy"), landing page testing pioneer Tim Ash (author, "Landing Page Optimization") and internet sales guru Amy Africa.
In an era when marketers are investing more and more of their budgets in online initiatives, understanding the issues affecting conversion rate optimization is critical. While billions of dollars are spent in generating website traffic through search strategies, banner ads, email marketing, social and mobile, only a small fraction of marketing departments have initiatives focused on enhancing the user experience and making it easier for website visitors to become customers.
"Getting more conversions from online initiatives has always been viewed as an afterthought or a nice-to-have bonus," says conference founder Tim Ash. "All of the money - and attention -- has been devoted to buying media in one form or another, but the real ROI comes from fixing your landing pages and improving your conversion rate. This alone can have a huge impact on profitability, independent of your traffic acquisition tactics."
One of 6 co-located events that comprise Data Driven Business Week, Conversion Conference offers online marketers the chance to learn the latest strategies in website conversion rate optimization from industry leaders such as SiteTuners, MarketingSherpa, WhichTestWon, SiteSpect, WiderFunnel, FutureNow, Conversion Rate Experts, Closed Loop Marketing, Apogee Results, SeeWhy, KISSmetrics, Stratigent, HubSpot, IdeaLaunch, [meta]marketer and BTBuckets. B2B and B2C case studies will be presented by Wine Enthusiast, Green Mountain Coffee Roasters, USAData, Expedia, National Instruments, TemplateZone, Webroot Software, Gun Dog Supply and RealNetworks. The full conference agenda can be viewed online at www.conversionconference.com/cce11-agenda.html .
For a limited time, through September 2, 2011, registration for Conversion Conference is being offered at a significantly discounted Early Bird rate, with savings up to $500 on a 2-day conference pass. For information and to register, visit the Conference website at www.conversionconference.com/east/2011/home.html .
Conference Details
Event Name: Conversion Conference
Dates: October 19-20, 2011
Location: Hilton New York, 1335 Avenue of the Americas New York, NY 10019
Rates: $1,295 through 9/2; $1,795 after 9/2
About Conversion Conference
Produced by Rising Media and SiteTuners, Conversion Conference was founded in 2010 by author Tim Ash, who wrote the bestseller "Landing Page Optimization: The Definitive Guide to Testing Tuning for Conversions". It is the only worldwide event series focused exclusively on website conversion rate optimization. Past Conversion Conferences have been held in San Francisco, London, Hamburg, San Jose and Washington DC. In addition to New York City, forthcoming events are scheduled in Hamburg (Nov. 2011), London (Dec. 2011) and San Francisco (March 2012). Attendees include professionals in marketing and advertising, online/internet marketing, e-commerce, web design, web usability, landing page optimization and conversion rate optimization, as well as CEOs of small and medium sized internet-based businesses.
For More Information Contact:
Casey Murphy
(619) 223-8020
conversionconference(at)sitetuners(dot)com
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For the original version on PRWeb visit: www.prweb.com/releases/prweb2011/8/prweb8736302.htm
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