Ft. Lauderdale, FL (PRWEB) August 18, 2011
Justin Handley is widely recognized as one of the top SEO specialists in the United States. He was a lead project manager on the team that built the platform for Cisco's reseller program worldwide. In addition, Justin helped build a virtual community that grew to 500,000 members in its first thirty days. Justin then took his talents to helping local businesses and has successfully taken several new businesses from zero to over 1 million in their first 12 months. Justin then took his talent to helping local businesses.
At this workshop Justin will demonstrate:
How to get local businesses found online automatically by local prospects with a Local Search Profile .
How people are searching for every kind of business using the Internet and how every major search engine is rushing to become the next local phone book.
Now is the time to get businesses listed and take advantage of the growing numbers of people using local search to find businesses, services and products of all kind.
Statistics show that somewhere in the neighborhood of 69% of households do some kind of search for a local product or service on a daily basis.
So, the question is, how do local searchers search?
For shoes they type "Kansas City Shocks" or "Omaha shoes"
For an accountant it's "Chicago west suburb accountant"
For computer programming it's "Idaho .Net programmer"
That's the reality of search on the local level and the search engines get it and are rushing in to be the big players in the local directory game and deliver search results all around town instead of just around the world.
Each of the search engines has set-up sub sites that specialize in helping people who are searching on the local level find businesses in their town.
So, let's say you type into Google - "remodeling contractor 64114?.
The first results displayed are actually local directory results complete with a "map it" feature and all. Click on one of the local listings displayed and all of the information is presented. It's almost like a mini web page for that business.
What this means to local business though is that they need to make sure that when someone does a search like the ones above, that they show up in those directory listings and in the normal "organic" search results for a local terms important to their business. If they can do that, they can achieve a huge advantage over their competitors.
LOCAL SEARCH ENGINE PROFILE
Local Search Engine Profile gives small business owners a way to easily create a master profile page of information to be used by the search engines, yellow pages and online directories listed above.
Completing this one stop online document also automatically submits this profile to major search engines, local search directories and local phone directories increasing their businesses ability to be found locally.
In addition, because this profile resides on the high traffic, highly indexed Duct Tape Marketing site, their profile will get found, ranked and indexed almost immediately (this will put their new web site on the map faster than anything else they can do).
WORKSHOP FOR CREATING LOCAL SEARCH PROFILES
Not only do local search profiles provide valuable, quality inbound links to business owner's sites, they can also rank individually in the search engines, increasing their brand presence. Local search profiles are also incredibly important for mobile search. When conducting a search on their smartphone, must consumers are looking for quick information like a phone number or address. They aren't going to take the time to dig through a business site to find that information. If a business isn't listed locally, they are missing out on connecting with their local audience. For businesses that rely on local foot traffic, not having a local search presence could spell an early end for their business.
Here are 4 best practice tips for creating and developing a local search profile :
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