SEO | SES Live: SEO Competitive Analysis

2:01:05 PM Ben Pfeiffer: SEO Competitive Analysis
Competitive Analysis is one of the most important and informative components of an SEO strategy. Your competitors are a wealth of free information. From determining which links are providing your competitors with the most value, to deciphering what their most profitable keywords are, with the right systems in place you'll be able to capitalize on their mistakes and learn from their successes.

This session will cover:

On-site competitive analysis: Analyzing the structure of your competitors websites, the keywords they are targeting and how they are optimizing their content.
Off-site competitive analysis: Analyzing how they are participating in key social networks, what their link building strategy is and which content has performed the best/worst for them.
Competitor monitoring: What types of trends should you be on the lookout for? What tools are best for keeping track of what your competitors are doing?

Moderator:
Chris Boggs, Director, SEO, Rosetta
Speakers:
Michael Hayward, CEO, ROI Labs
Taylor Pratt, VP of Product Marketing, Raven Internet Marketing Tools
Richard Zwicky, Independent Consultant,