SEO | Learning SEO - Search Engine Marketing Is A Long Journey

SEO- Search Engine Optimization means xactly that, optimizing our site tht -t cn be found b the search engines.

There re few terms tht ou ned t know o u an start talking nerd with all th thr people do-ng web site. The firt word term is "keyword". This means phrase of words or on single word that describe wht men m-ght search. Example wuld be "clothes" r fr a phrase "kids clothes." You can hav longer terms and lik "kids clothes boys." This wuld be called a long-tail keyword.

Now intd of a long key word phrase ome people ue wht i called a qualifier. This wuld be keyword added w-th location. So yu m-ght b loking fr "drill-press" but ou want to find -t -n Dallas, Texas. So you m-ght hav keyword with "drill-press Dallas TX." "Dallas" -s not a keyword but a location qualifier -n th-s case. The nly time -t wuldn't be a qualifier would be when it - part f the nme x "Dallas Cowboys."

Now what doe tht hav t d w-th ur site? Well you ned to hv keywords thrugh out ur site for what u wnt th search engines to fin u for. If I hve a site that sells widgets thn I need t make ur that it talks abut widgets. Now I don't nd t bombard my site w-th widget written 1000 times but th mot common theme neds t be about widgets. So your site ned content t b relevant.

If the content -s their you n't be indexed b th search engines bcue the will not knw wht you are about. They dn't hav program t Google r Yahoo! that reads pictures or omon sitting at desk lok-ng at your site to e wht you ar a business. All that cn b read r words. So make our words stick out.

Once the face of ur site shows what ou are but you ned t edit the back end of yur site. If ou open your site nd r-ght click on ur mouse thr - an option to "view source". A crazy page pulls up nd loks lik -t is written in a nothr language.

Well -t is. It is written fr th web browsers to understand wht your site -s but and lo i a quick reference fr th search engines in indexing yur site. If u dn't things that sa meta keywords, meta title, nd meta description then yu ar missing som ver vital parts t having your site indexed b th search engines. This -s a l-ttl mr complicated and neds t b done by a web designer or if u re u-ng template then ou ned t find the location to input in thes items.

Now ou knw a l-ttle abut keywords nd whre the ned t b placed. This - small step in optimizing yur site. There ar man ther things tht nd to be don lik alt tags, th connecting f pictures t keywords, back-links, and URL structure to nam a few.