Google+ is generating an unprecedented buzz within the social media marketing industry, however the Internet's latest social network also has the power to affect search engine optimisation , according to an article featured on marketri.com.
Unlike Facebook and Twitter, Google+ links also follow links that incorporate PageRank " an algorithm used by Google to measure the importance and define the rank of each page in a standard Google search.
Meanwhile, links shared on other social networking sites are classed as NoFollow links " this is a value used to indicate to search engines that the link shouldn't influence its target site's ranking in a search index.
As a result, these links will not influence SEO ranking " whereas the links provided by Google+ will.
Therefore any possible backlink building " links on other sites that lead back your own " is advisable to be carried out on Google+, as this in the future could only boost the results yielded by SEO strategy.
Of course, these changes will not affect social marketing on Facebook or Twitter in itself – that is, if a potential customer searches for a particular brand within Facebook, their page will still be displayed.
News brought to you by ClickThrough " experts in SEO, Pay Per Click Services , Multilingual Search Marketing and Website Conversion Enhancement services.
Tags: facebook , Google , SEO
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