Wednesday, August 17, 2011

SEO | Debunking The Myths Circulating In SEO

With every industry there are myths; the world of SEO is absolutely no different.

According to an article published by Search Engine Journal there are a number of ‘nefarious SEO fables' that are still circulating and providing people with misconceptions.

Here is just a small selection of those produced in the article:

More Content = Higher Ranking " Paper-thin content written by freelancers by the bucket-load can damage your website's reputation " as well as lowering the chance of incoming and social links. Google's Panda update will also see ‘junk content' trashed " meaning great amounts of useless content will affect your ranking for the worse.

Copying content will improve search rankings " Again this is wrong. Copying an article that has ranked well for the original writer will see your version flagged as spam. In the long-term, this kind of activity will see your website blacklisted on SERPs (Search Engine Results Pages).

Commenting on blogs builds ‘Link Juice' " Leaving an entirely useless comment with a link back to your site will arouse suspicion straight away. The majority of blogs contain a ‘nofollow' tag " which prevents these comments from coming through. If you're going to comment at least put some effort in making it a) relevant and b) compelling.

Alt tags for images are fantastic for 'stuffing' " Alternative text for images act as an indicator for both search engines and those with impaired vision as to what the image being displayed is actually about. Over-saturating with tags will only lower the probability of your images being found in an image search " so don't be excessive with your tagging.

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Tags: myths , pagerank , Search engine results page , SEO

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