Monday, August 29, 2011

Search Engine Optimization | Payless Power Reaches New Customers Online

Fort Worth, Texas (PRWEB) August 29, 2011

Payless Power, a leading pre paid electric service provider in Texas, is aggressively pursuing new customers online for its prepaid electricity plans. Realizing the reach, precision and cost-effectiveness of online marketing, Payless Power selected Dallas/Fort Worth-based i5 web works to create the new website and handle ongoing search engine optimization (SEO), web site management and hosting.

"Right now, we believe online marketing to be the most important tool in creating awareness of our pay-as-you-go electric service to customers throughout Texas," states Brandon Young, a partner in Payless Power. "We selected i5 web works because of its track record of developing effective websites and ability to elevate our search ranking. Quite simply, we want customers to find us first."

Incorporating a custom design, sophisticated architecture and the latest software, the new website offers visitors and customers a more visually-appealing and user-friendly experience. The website's home page provides an overview of Payless Power and its prepaid electric services, as well as links to its residential and commercial sections. Contact information, payment information and a search function are conveniently available on every page.

The comprehensive website is organized into five primary sections to quickly direct customers and visitors to the information they are seeking:

The 'Our Services' section provides explanation and benefits for both residential and commercial customers.

A step-by-step process, along with energy tips, are outlined in the 'How it Works' section.

The company's history, management team and community activities are explained in the 'About Us' section.

The 'Sign Up Now' section lists the benefits of using Payless Power and provides a telephone number to get started.

Employee recruitment is contained in the 'Partner With Us' section.

At the top of each page are sections for customer service, the company's blog and online contact form.

i5 web works has a proven track record of working with companies for local, regional and national internet marketing campaigns since 2002, including SEO, pay-per-click (PPC) advertising and social media.

"Unlike most other forms of marketing and advertising, internet marketing efforts are easily tracked and results are typically seen much faster," explains Michael Burns, principal at i5 Web Works, noting the company is certified and trained in SEO and PPC services. "An organization can have a beautiful web site, but if prospective clients are not finding it when they search for your products and services, then it is not an effective website. We help businesses be found!"

For more information about Payless Power's prepaid electric service in Texas, call 866-963-9353 or go to .

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