Friday, August 12, 2011

Backlinks | Rank Higher In The Search Results With SEO PowerSuite

As much as we would all like to be the Jack of All Trades, it just can't happen. When running a business online this can be anything from blogging, to creating ad campaigns and managing SEO. Each of these tasks are completely different and c ontinuously changing over time. Fortunately there are solutions out there for ea ch. Just like WordPress keeps us

There is always an ongoing d ebate about SEO and what really drives search results, but in the end we know it really comes down to backlinks and building content and structuring web sites c orrectly. Through the use of SEO PowerSuite , you can take all of the complicatio ns and tedious time out of SEO management, and use it's power ful tools that provide you with a ll of the winning components to rank higher in the search engines. Most SEO soft ware is just one application, but SEO PowerSuite is actually four different prog rams, each supplying you with a particular set of utilities and information.

Getting your site to rank in the top of the search engines isn't simply about getting backlinks, and if you approach it the wrong way, you could end up causing more harm than god. SEO PowerSuite is an excellent tool becau se it breaks down the SEO building process for you, and walks you through the pr ocess.

The four different tools that make up SEO PowerSuite, each focus on a di fferent area. The first is the Rank Tracker , which suggests the profitable keywo rds you should be targeting within your niche. The tool also tracks web site ran kings, creates web ranking reports and more.

WebSite Auditor is the second tool on the list, which scans the structure of a web site, along with it's content. After analyzing a web site, you will then be provided with further advice and optimization for the site.

Third is the SEO SpyGlass , which checks backlinks to a given web site and also provides information on each, such as the authority, PageRank and locat ion of the web site.

The last tool in the SEO PowerSuite is the LinkAssistant , w hich gives you the ability to better manage your link building campaigns.

Let's have a brief l ook at how these four tools work together to help you rank for your target keywo rds and keyword phrases.

Using th e Rank Tracker , you can get suggestions for what keywords to target (based on yo ur initial keyword choices) and then you can track how you are doing with those keywords across a number of metrics.

As an example, I took a look at how one of my writers at BloggingTips.com, was ranking for freelance -related keywords. As you can see in the results above, their site ranks well on Google for "freelance writer" and "freelance writing." These stats are based on the actual ranking at the time of the search . One of the features in this too l is to track your rankings and changes over time .

After your initial keyword se arch, the next question is… how can you improve these rankings?

Now that we played around with the Rank Tracker, we can move ont o the next tool. Using the WebSite Auditor , we can get an analysis of how a website is currently performing foron-pagesearch engine optimization. The WebSit e Audior will help you fine-tune your site's content and structure for the sea rch engines of your choice. It allows you quickly spot and fix such structural p roblems as broken link, coding errors, and many others.

At the end, it will gen erate an A-Z report that goes through all of these different on-page SEO charact eristics, as well as information related to the top competition for your keyword s. You will also be supplied with a series of useful suggestions on how you can help your rankings, such keyword density and placement and ways to improve loadi ng times and site tags. Having the program lay out all of the areas for improvem ent and what steps to make, is what makes this a great tool for all site owners and marketers.

In the b rakedown above we walked through the Rank Tracker and WebSite Auditor tools in t he SEO PowerSuite. As a registered user, you'll also have access to SEO SpyGlass , which is a c ool feature for peeking into competitors' secret link building strategies and LinkAssistant fo r building up your backlinks.

There are currently three different versions of SE O PowerSuite available, all of which are subsequently available for Windows, Mac, and Linux.

If you would like to download the free trial version of SEO PowerSu ite , you can access each of the tools mentioned above, but with limited usage an d features.

To get started with the full version and all features, the cost is $ 249. There is also a top of the line version, which is the Enterprise license at $599, which adds such higher-end features as exporting data, publishing reports to the web, and emailing reports to clients.

SEO PowerSuite

This article cour tesy of Rank Higher in the Search Results with SEO PowerSuite

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