David run's all SEO for IncomeDiary. In the past three months he has increased the traffic from search engines by over 500 visitors a day. Want to learn how you can copy his success? Check out his SEO eBook here now!
As I talked about last week, with proper on-site SEO , you massively increase the effect of your linkbuilding campa igns. So I figured a good follow-up post would be about getting more backlinks - enjoy!
You ma y have heard that backlinks are " CRUCIAL " to SEO and ranking in search engines. It's true - they are. If you really want tomaximizeyour search engine traffic you need a solid backlink strategy that works for you.
So what is a backlink and why are they so impo rtant? Backlinks are a simple concept: when another website links to you that li nk is considered a backlink. Search engines look at backlinks to evaluate how po pular a website is and rank them accordingly.
Each backlink is given a certain a mount of "juice" based on it's own reputation, history, and authority in t he niche. Backlinks from established and legitimate websites are more effective than low-quality backlinks from websites with no credibility.
With all that said , if you want to rank for competitive keywords, you need backlinks.
Here are 8 w ays to get easy backlinks to help rank your website for your target keywords:
You can easily leverage testimonials into backlinking opportunities o nline. Whenever you buy a new product, service, membership, or anything else onl ine, leave a testimonial. Testimonials will commonly have a link to your website within them to prove the testmonial is real. This will give you a free backlink if the company likes your testimonial and uses it on their website. And - it doesn't hurt to ask them to pu t a live link in the testimonial!
Pro Tip : Leave honest and real testimonials (t hey'll get used more).
How about some free backlinks from hi gh PageRank sites? Social Bookmarking allows you to save your favorite bookmarks online to read later and share with others. (Lucky for us that also gives us a free backlink.)
Pro Tip : We use SocialMonkee.com for social bookmarks. It autom atically bookmarks your URL to 25 social bookmarking sites for free.
Contrary to popular belief, you donât have to be a public relations exper t to run a successful press release. You can have a press release written and di stributed to thousands of different news sites and publications without doing an y ‘real' work. I love press releases because you get HIGH quality backlinks and your business gets put in fr ont of readers, not a bad deal! Websites like the New York Times and USA Today c an pick up your press release giving you a gem of a backlink (and a ton of free traffic). Though we will say that your press release better be high quality if y ou want to get on one of those sites!
Submitting a press release to all of these news sites manually would be a HUGE hassle. To avoid wasting our time we use a distribution service called PRWeb . PRWeb has an extremely strong track record and come highly recommended from most search engine optimizers.
All over the Internet there are "RSS Directories" which serve the purpose of letting people explore different blogs/websites on a particular topic. By submi tting your RSS feed to these directories your website gets a link back to it.
To submit your website to RSS directories automatically we use a program called Fa st RSS Submitter . Fast RSS Submitter will submit your RSS feeds to over 100 RSS directories automatically, saving you a lot of time .
If you have any partners or JVs ask them if they will link back to your website. If you think they might behesitant, just ask if you can do a gu est post with a link, it's hard to turn down free content. And as a double bon us, you get extra traffic back to your site.
Wait a sec…a guest post about guest posting? How meta…
Link bait is content that is so useful, high quality, or powerful that peop le are compelled to share it naturally. If you put up content that people enjoy so much they tweet, like, blog, and comment you can rank for A LOT of keywords. Utilize link bait and structure your content towards your audience, always. If y ou can do that consistently your fans and readers will do a big chunk of your li nk building for you.
Some examples of great link bait are: top 10 lists/roundups , hot topics, breaking news, and infographics. Honestly, if you're looking for great examples of linkbait, you don't need to go much further than IncomeDiary.com. Michael is great at it!
There's a myth that goes something like this: "Article marketing is dead." It really isn't , but if you want to pass up on great backlinks you can believe that. Article marketing is one of the most effective forms of link building I use every single day. I ha ve websites ranked in the #1 position for their primary keywords JUST from artic le marketing, so don't try to tell me it doesn’t work!
The key to article ma rketing is VOLUME . The main argument I hear against article marketing is that on ly xx% of the links get indexed/counted/etc…which is why you have to do big numbers. (We're talking about th ousands of submissions) Submitting 2 articles isn't going to rank your website overnight like some miracle cure. Do lots of submissions and see where you're at – if you didn't hit number 1 keep going.
Submitting articles is another time sucker, so we use syndication software that does it automat ically. For article submissions we use nothing but Article Marketing Robot. This software is amazing and automates the entire submission process for you, all yo u have to do is put in the information and let it run.
Holding some type of annual awards can generate a lot of buzz and backlinks for your website. To do this (successfully) you do need SOME level of credibility in your industry , though. Create awards for the best in your industry and give them to the ones th at are crushing it. These are usually the most popular and followed people, so y ou can really leverage their popularity to grow your website. I've seen this used very effectively in the fitness industry - people can't resist sharing with their friends that they have won an award - even if you ju st made it up on the spot
This can do a couple things for you:
Bring in new re aders, fans, and followers (because its fun different)
Attract those 'big name' winners a nd potentially get links, tweets, or mentions from them
Build rapport for your b rand/company/website
These 8 methods alone can rank your website for competitiv e terms if used correctly, so use them! Experiment to find out what works best f or your website and keep doing more of it. You should always be testing new and creative link building methods to keep things fresh and organic for the search e ngines.
Are there any cool link building strategies you use that I didn't mention here? Tell m e about em below!
Want to learn more about getting traffic to your website throu gh search engines? How to get more people to link to your site? Check out David's SEO eBook here now! David's influence on Incom eDiary has been the most important investment to my online business this year. M ake sure you do the same!
This article courtesy of 8 Easy Ways To Get Backlinks
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