Backlinks | Performance Based SEO: Innovative Pricing Or Russian Roulette For Backlinks?

When the CEO of a startup web hosting company was searching for SEO help and discovered a company who charges only after his site achieved rankings, he said, "you know the decision was honestly fairly simple."

Pay-for-rankings, also known as "performance-based SEO," is an innovative new way to price SEO services that is rapidly gaining customers. But Kris Roadruck, CEO of Click2Rank and noted speaker on black hat SEO, points out that the performance-based model gives firms little incentive not to "burn a domain."

Indeed some firms’ aggressive link building tactics raise serious questions about the risks customers may be taking by using the wrong firm.

Visiting a performance-based SEO’s website can feel a bit like buying rankings in a magical SEO department store. Any keyword you want, just enter your domain name and get a flat monthly price for different rankings tiers on Google and Bing. Can it be any easier?

Unfortunately, it's not that easy. Let's do some math: say you get a quote of $650 per month to rank Top 3 for "online payday loans" with a parked domain. That means a Top 3 ranking for that keyword would drive traffic worth at least $11,000 per month (assuming 14,000 monthly exact match searches, two-thirds of clicks on the organic search results, 8 percent of those on the third organic result, and an approximate CPC of $14.14 per click).

Is this firm really offering an investment that generates 1,692 percent return month in, month out?

Checking a more realistic scenario, such ranking a niche handbag site in the Top 3 for "handbags" for $550 per month returns a quote with a stunning ROI of 17x. Asked why the CEO of a performance-based SEO servicedoesn't simply use his own services to achieve these rankings for his own sites, he explained that he believed they can scale SEO more effectively as a service provider.

"I’ve never been an entrepreneur that, quite honestly, has built businesses just for money." But then he also pointed out, "we can’t get ranked for anything. Nobody can. If it’s unrealistic, we’ll decline it."

I heard the same sentiment from both performance-based SEO firms and customers: regardless of the initially quoted pricing, firms can still turn down your keywords if they don’t think they can rank a site for them. That’s why performance-based SEO is not called "guaranteed SEO." The only guarantee being made is from the customer - that they will pay if they get results.

Different firms use different methods to achieve results. This is where risks can arise.

One performance-based SEO firm told me they need control of customers’ content and even host their websites so they can facilitate on-page optimization and content development. If necessary, they will even rebuild the customer’s site.

Another firm said that they don’t need access to their customers’ sites but provide on-page optimization guidance, and focus primary on off-site factors. He also said their link building techniques include, "certainly nothing like blatant paid links, link farms, or interlinking customers websites together… absolutely zero."

However when I reviewed the backlinks of one of his customer’s domains (a customer whose name he provided in the interview) in Majestic SEO , one of the first links I found was an exact match anchor text link embedded in a nonsensical, unrelated "blog" post on a domain registered to another company the CEO founded. One can only wonder how links like that might look from Google’s offices, particularly if multiple links pointing to the same customer could be tied to the CEO’s firms.

According to Google’s Webmaster Guidelines , "Some webmasters…build partner pages exclusively for the sake of cross-linking…this is in violation of Google's Webmaster Guidelines and can negatively impact your site's ranking in search results."

A former employee of a performance-based SEO company told me, "really it’s just a link building service… an anchor text numbers game," and that it’s common for some authoritative links to come from a network of sites the SEO company owns or controls. "They’re using link building methods that were very prevalent several years ago, but are very risky today, such as footer links or links on sites with just irrelevant content, sidebar links, blog comments, or forum profiles."

Customers report mixed results with performance-based SEO firms.

In one case, a customer had been using a performance-based SEO for three months, but not seen any results. Most performance-based SEO firms require a minimum contract of at least 3-12 months, which gives their techniques time to produce results. He said, "I’ll pay you all the money you want, just move it up!"

In another case, a customer reported he had reached number one for one of his keywords, which had helped his business grow 300 percent in six months.

A former employee of a performance-based SEO firm estimated that between 50 and 60 percent of customers had success stories, but he had also heard stories of former customers who were penalized or banned by Google.

Will more customers find their sites penalized if Google decides the companies’ techniques violate their spam guidelines?

Not all performance-based firms use high-risk techniques and some customers may even proceed despite aggressive tactics. The following tips may help minimize the risks for customers who wish to proceed with performance-based SEO, and are generally a good idea anytime you hire someone to build links for your website:

Ask the firm not to build paid/rented links, use link farms, or link from websites they own or control. Ask for a guarantee the firm will follow Google’s Webmaster Guidelines.

Ask for customer references and hire a second independent SEO to review the reference sites’ backlinks for high risk links.

Get a report of your firm’s link building activities monthly and review the links they have built. Your site is still your responsibility, so monitoring your link building activity with a tool such as Majestic SEO or Open Site Explorer is a good idea. Keep an eye on links with desirable exact or partial match anchor text, excessive links from low authority sites (especially those that aren't cached or with zero PageRank), and links from unrelated pages or sites, especially in poorly written articles. Roadruck advises that the litmus test of safe link building is whether you can explain what’s going on with your backlinks to Matt Cutts.

Try to minimize the length of the contract (six months or less is best) or have an "out" if you identify any link building activities that you feel are high risk.

Understand when your prices can rise. Some firms have the right to raise your prices after your initial contract period ends. If your website is successful and the SEO firm has the right to increase your fees, you may find your prices go up substantially after your initial period. Worse, if your SEO firm controls your backlinks, you’ll be forced choose between paying the new price the firm demands or risking a drop in your rankings if they pull your backlinks.

Understand how your rankings will be tracked, and verify them yourself. When checking your rankings, be sure to add "pws=0" to the URL of your keyword searches to avoid personalized results from inflating your rankings. Considering verifying rankings using a third-party rank checking tool like AuthorityLabs , seoMoz , or WebPosition .

Watch out for old tricks such as conflating PPC and organic rankings, or firms that want to duplicate your site on a new domain that they control.

Seek exclusivity on your keywords so that your competitors cannot usurp you simply by outbidding you with your SEO firm.

The devil is in the details of performance-based SEO contracts, so it’s a good idea to have an attorney review the terms of service and other agreements before you sign up.

As an SEO consultant who charges by the hour, I’m sympathetic to the idea of performance-based compensation. I like the idea of aligning the client’s payment for service with the period they reap the reward from my efforts (especially if that continues for months after my actual work has finished). I have also never liked pricing work separate from the value it creates.

Performance-based SEO solves both these issues: customers pay after their rankings bear fruit and prices vary based on competition and the value delivered.

However, the model currently has a disconcerting mix of over-the-top claims, moral hazards, and tactics that can do damage to the websites of unwary clients. Customers should research firms, do their diligence, and get comfortable that the techniques used by the performance-based firm are in alignment with their personal risk profile.

For many site owners, no 1,692 percent ROI keywords are worth risking the value of the site.

Making Money Online | Best New Way To Make Money Online At Home By WarpSpeedWealthVideos.com

WarpSpeedWealthVideos.com is a new system based on a time tested proven method of making money . This rock solid method works in all economic stages and it has done so for nearly two decades. This new system is designed to help people build a leverage-based business that can put them on the road to total financial freedom .

(PRWEB) June 30, 2011

This system is structured so that the generation of income isn't dependent upon other people's efforts. The best part is that none of this requires any personal selling.

This system shows anyone the real secret to creating money-on-demand and how the right product means the difference between mediocre results and an absolute avalanche of income

The great news is for anyone looking to "fast track your success" this system shows them how to plug into a ready made site and tap into "hands off" marketing - which is the fastest way to turn on the traffic without the learning curve ; the best way to make money online . They simply plug into and go. This system is the fastest, easiest path to profit for anyone serious about making money online.

According to a recent article in Entrepreneur.com; "Sure, there's more competition online these days, but if online sales are any indication, the number of people who are actively shopping online is also on the rise. According to Forrester Research , online sales reached a staggering $172 billion in 2005--a number they predict will rise to $329 billion by 2011. So if you you've been putting off starting your first online business because you thought you missed the boat--or if you want to ramp up an existing one--there's never been a better time to take action and start generating life-altering wealth of your own."

They won't have to go out and do market research , develop their own products, figure out how to generate traffic, write sales copy, design web pages or setup the system on their own. They won't have to spend months of work and hundreds of thousands of dollars to test and perfect everything. They won't have to know the technology part. This is a plug-in and profit automated system.

The systems course is delivered online in four sessions via a private member area. They will be walked through the process, following the systems time tested and proven million dollar blueprint . They will have access to all four sessions to go through, at their convenience-so they don't have to worry about missing anything or time schedule conflicts.

This proven method has had seventeen years of research, testing, and tweaking put into it to develop a totally time tested and proven system to master the art of using systems to generate income, on autopilot .

This is ideal for anyone who wants to work from home .

John Sutton
Warp Speed Wealth
985.727.1376
Email Information

SEO | SEO Specialist Launches Guide To Search Engine Optimization (SEO) To Improve Transparency Issues

SEO Specialist launches a 50 pages long guide to search engine optimization (SEO) in an attempt to improve current transparency issues. Before a company order SEO services, they need to know what's involved to succeed. Attending the free SEO school online is a quick way to better understand which factors determine search engine ranking.

London, UK (PRWEB) June 30, 2011

To add to the problem, many SEO companies are not providing detailed information about exactly what is included in the services. Reasons might be that these SEO companies don't want to reveal what it takes, or they are trying to take short cuts.

SEO Specialist's SEO guide is an attempt to teach individuals and companies more about website optimization and what it takes to succeed in search engines . After reading the entire SEO guide it becomes easier to understand what kind of SEO services to purchase.

So what is included in the SEO Guide?

SEO school is a free, simple and straight forward guide to search engine optimization . The guide covers all areas of website optimisation and it is divided into four chapters;

-SEO analysis: How to analyse your website covers topics such as competitor analysis and keyword analysis.

-On-Page SEO: Explain the importance of continually adding new content to your website pages. It teaches how to identify the right keyword to optimise and shows how to create SEO friendly titles, headlines and content.

-Link Building: Learn methods achieving natural links, link valuation metrics and how to detect paid links.

-SEO Performance Management: Teaches methods of measuring and monitoring search engine optimization.

SEO school covers both established SEO methods such as creating good headlines to more secret topics like how to detect paid links .

Why care about SEO School?

Before a company order SEO services, they need to know what's involved to succeed. Attending the free SEO school online is a quick way to better understand which factors affects search engine ranking.

For more information about SEO Specialist's guide to SEO and search engine optimization services , visit seospecialist.co.uk or .

About SEO Specialist:

SEO Specialist is a SEO company from London, UK. With 8 years experience in search engine optimization, SEO specialist offers first class SEO services. SEO consultancy services offered include performance based SEO, search engine consultancy, link building solutions, keyword research , multilingual SEO and search engine friendly copywriting .

Markus Jalmerot
SEO Specialist Limited
+44 790 8881045
Email Information

SEO | Best Bits - Cost Effective Social Media For Social Enterprises

Research your social media audience: There are some research tools out there, like Rapleaf , which can identify the social networks your audience are registered with from their email addresses. You could use these, as well as speaking to your current users to see what online communities they are part of, to develop your social media strategy.

Start by listening: When it comes to first steps with Twitter, like most other social networks, they have their own etiquette and unwritten rules. When starting out, listening can be just as important as participating. Spend some time in the online communities to gain an understanding of what is the best way to approach your audience.

QR Codes don't work: I did an experiment recently where I printed a bunch of QR codes out, pointing to a trackable link, and attached them to posters. I still have yet to have a single user open the link. Although they might be useful once they become more regularly seen, at the moment I wouldn't count on them.

Facebook ads are useful: Facebook ads are costly, but they can be very specific. On a recent non-profit campaign, I experimented and spent US$25 on them. I got 124 new fans as a result. I targeted the ads to users who "liked" very specific topics related to my campaign, and they were all users who became very engaged.

Work social media into your daily life: Spend some time thinking about how social media can best fit into your life as seamlessly as possible and implement that. Don't think of it as 'I now need to spend 2 hours on Twitter a week' - that approach doesn't work.

Podcasts are useful: Podcasts are a great way for us as an organisation to engage with other organisations in our sector. They are a good way to hear more from some of the interesting people hard at work and, as we talk to different organisations each month, we can focus on different themes, like retail, health, think tanks, and young people etc.

Be creative: Try new tools, plug things into your website, see how they all connect - you may find something that brings real value and most tools are free. My social media experience has primarily come about through trial and error so don't be afraid to give different things a shot.

Use social media for marketing not sales: Twitter and Facebook are better for raising awareness - they fit in with marketing rather than direct sales. On certain occasions, make a sales offer but bear in mind that if you overuse them for sales, people will switch off.

Experiment with Google Adwords: Use a small budget of maybe 10-20 and experiment. You will soon be able to see what messages are working (i.e. generating direct sales as opposed to hits on your site) and what are not. If you are receiving lots of hits but not sales, then it is your site that needs changing. If you are not receiving hits, then you can adjust the message.

SEO is essential: Build in good search engine optimisation (SEO) when you are constructing your website and periodically revamp it. I recommend using a specialist in this field but beware, many IT firms say they do this well but few actually do.

Use aides to help you be efficient: Hootsuite and TweetDeck, for instance, allow you to set up permanent searches for people talking about particular topics. You can then directly interact with these people online if it's relevant to your enterprise or project. This will eventually build up a larger audience and is a good way to find people who are interested in what you do.

Be responsible: Many of our trainees plan on bringing the skills they learn back to their colleagues. But unfortunately most of the platforms that organisations want to use are not very socially responsible so it's about having a social media policy in place to ensure you have sufficiently prepared for any issues that may arise in the use of these platforms.

Social media isn't just about increasing your own site traffic: In an ideal world, it would be great to simply get the audience to your own site rather than to a social network, but it's important to keep in mind that social networks are where the audiences already are. In a lot of cases, people are much more likely to interact with an organisation on a social network than on a website.

Use Facebook and Twitter plug-ins: These are two social media plug-ins that I think all websites should have. It's very easy to point someone to your social media presences, but allowing them to follow you there and then cuts out an entire step. I suspect that organisations that use these tools will see a slightly bigger number of new followers than those who simply point towards their presence.

Don't be afraid to ask for help: Social media is such a new medium that it is still scary to a lot of organisations. There are people that can help, be it through consultation or training. Even if it's just to confirm you're doing everything the 'right way'.

Invest in a good website: Money is often very limited these days, but if you are interested in engaging with your target market through social media, you will need an engaging website as social media channels should point towards a central hub - often an organisation's website.

Social media is a great way to get an audience to engage: The immediate value of follows, likes, etc. is that it means you have an audience to take a message to. Often many in the audience might not have a vested interest, or may not even remember how they got there, but at least they are there and you can set to work engaging them.

Work to offer your followers something unique: Followers want something that will make them glad they have bothered to connect with you. Don't just blab on about what you're up to - ask questions and get advice.

Training could not only be useful but also collaborative: There's an opportunity for social enterprises to come together and be at the forefront of creative social media usage. Institutions are getting bogged down with internal barriers but for social enterprises, the path should be pretty clear, although at the moment, private enterprises are probably leading the way.

This content is brought to you by Guardian Professional. To join the social enterprise network , click here .

Making Money With Google | My First Video!!!!

Making Money Online | =TWENTYFOUREIGHT PRESENTS= "TALKING MONEY" By BIG B Of BBU ENT.

Making Money Online | Best New Way To Make Money Online At Home By WarpSpeedWealthVideos.com

WarpSpeedWealthVideos.com is a new system based on a time tested proven method of making money . This rock solid method works in all economic stages and it has done so for nearly two decades. This new system is designed to help people build a leverage-based business that can put them on the road to total financial freedom .

(PRWEB) June 30, 2011

This system is structured so that the generation of income isn't dependent upon other people's efforts. The best part is that none of this requires any personal selling.

This system shows anyone the real secret to creating money-on-demand and how the right product means the difference between mediocre results and an absolute avalanche of income

The great news is for anyone looking to "fast track your success" this system shows them how to plug into a ready made site and tap into "hands off" marketing - which is the fastest way to turn on the traffic without the learning curve ; the best way to make money online . They simply plug into and go. This system is the fastest, easiest path to profit for anyone serious about making money online.

According to a recent article in Entrepreneur.com; "Sure, there's more competition online these days, but if online sales are any indication, the number of people who are actively shopping online is also on the rise. According to Forrester Research , online sales reached a staggering $172 billion in 2005--a number they predict will rise to $329 billion by 2011. So if you you've been putting off starting your first online business because you thought you missed the boat--or if you want to ramp up an existing one--there's never been a better time to take action and start generating life-altering wealth of your own."

They won't have to go out and do market research , develop their own products, figure out how to generate traffic, write sales copy, design web pages or setup the system on their own. They won't have to spend months of work and hundreds of thousands of dollars to test and perfect everything. They won't have to know the technology part. This is a plug-in and profit automated system.

The systems course is delivered online in four sessions via a private member area. They will be walked through the process, following the systems time tested and proven million dollar blueprint . They will have access to all four sessions to go through, at their convenience-so they don't have to worry about missing anything or time schedule conflicts.

This proven method has had seventeen years of research, testing, and tweaking put into it to develop a totally time tested and proven system to master the art of using systems to generate income, on autopilot .

This is ideal for anyone who wants to work from home .

John Sutton
Warp Speed Wealth
985.727.1376
Email Information

SEO | Best Bits - Cost Effective Social Media For Social Enterprises

Research your social media audience: There are some research tools out there, like Rapleaf , which can identify the social networks your audience are registered with from their email addresses. You could use these, as well as speaking to your current users to see what online communities they are part of, to develop your social media strategy.

Start by listening: When it comes to first steps with Twitter, like most other social networks, they have their own etiquette and unwritten rules. When starting out, listening can be just as important as participating. Spend some time in the online communities to gain an understanding of what is the best way to approach your audience.

QR Codes don't work: I did an experiment recently where I printed a bunch of QR codes out, pointing to a trackable link, and attached them to posters. I still have yet to have a single user open the link. Although they might be useful once they become more regularly seen, at the moment I wouldn't count on them.

Facebook ads are useful: Facebook ads are costly, but they can be very specific. On a recent non-profit campaign, I experimented and spent US$25 on them. I got 124 new fans as a result. I targeted the ads to users who "liked" very specific topics related to my campaign, and they were all users who became very engaged.

Work social media into your daily life: Spend some time thinking about how social media can best fit into your life as seamlessly as possible and implement that. Don't think of it as 'I now need to spend 2 hours on Twitter a week' - that approach doesn't work.

Podcasts are useful: Podcasts are a great way for us as an organisation to engage with other organisations in our sector. They are a good way to hear more from some of the interesting people hard at work and, as we talk to different organisations each month, we can focus on different themes, like retail, health, think tanks, and young people etc.

Be creative: Try new tools, plug things into your website, see how they all connect - you may find something that brings real value and most tools are free. My social media experience has primarily come about through trial and error so don't be afraid to give different things a shot.

Use social media for marketing not sales: Twitter and Facebook are better for raising awareness - they fit in with marketing rather than direct sales. On certain occasions, make a sales offer but bear in mind that if you overuse them for sales, people will switch off.

Experiment with Google Adwords: Use a small budget of maybe 10-20 and experiment. You will soon be able to see what messages are working (i.e. generating direct sales as opposed to hits on your site) and what are not. If you are receiving lots of hits but not sales, then it is your site that needs changing. If you are not receiving hits, then you can adjust the message.

SEO is essential: Build in good search engine optimisation (SEO) when you are constructing your website and periodically revamp it. I recommend using a specialist in this field but beware, many IT firms say they do this well but few actually do.

Use aides to help you be efficient: Hootsuite and TweetDeck, for instance, allow you to set up permanent searches for people talking about particular topics. You can then directly interact with these people online if it's relevant to your enterprise or project. This will eventually build up a larger audience and is a good way to find people who are interested in what you do.

Be responsible: Many of our trainees plan on bringing the skills they learn back to their colleagues. But unfortunately most of the platforms that organisations want to use are not very socially responsible so it's about having a social media policy in place to ensure you have sufficiently prepared for any issues that may arise in the use of these platforms.

Social media isn't just about increasing your own site traffic: In an ideal world, it would be great to simply get the audience to your own site rather than to a social network, but it's important to keep in mind that social networks are where the audiences already are. In a lot of cases, people are much more likely to interact with an organisation on a social network than on a website.

Use Facebook and Twitter plug-ins: These are two social media plug-ins that I think all websites should have. It's very easy to point someone to your social media presences, but allowing them to follow you there and then cuts out an entire step. I suspect that organisations that use these tools will see a slightly bigger number of new followers than those who simply point towards their presence.

Don't be afraid to ask for help: Social media is such a new medium that it is still scary to a lot of organisations. There are people that can help, be it through consultation or training. Even if it's just to confirm you're doing everything the 'right way'.

Invest in a good website: Money is often very limited these days, but if you are interested in engaging with your target market through social media, you will need an engaging website as social media channels should point towards a central hub - often an organisation's website.

Social media is a great way to get an audience to engage: The immediate value of follows, likes, etc. is that it means you have an audience to take a message to. Often many in the audience might not have a vested interest, or may not even remember how they got there, but at least they are there and you can set to work engaging them.

Work to offer your followers something unique: Followers want something that will make them glad they have bothered to connect with you. Don't just blab on about what you're up to - ask questions and get advice.

Training could not only be useful but also collaborative: There's an opportunity for social enterprises to come together and be at the forefront of creative social media usage. Institutions are getting bogged down with internal barriers but for social enterprises, the path should be pretty clear, although at the moment, private enterprises are probably leading the way.

This content is brought to you by Guardian Professional. To join the social enterprise network , click here .

Internet Money | Your Wallet Will Be Obsolete By 2015: PayPal

Internet money transfer company PayPal has just hit its 100 million active accounts milestone, and with it, the company is predicting that mobile payments will supersede physical wallets in the not too distant future.

"Consumers are increasingly giving up traditional payment methods such as cash and checks and turning to a more modern -- and anytime, anywhere -- form of payment," said PayPal president Scott Thompson in a June 29 post on the company's blog.

"We believe that by 2015 digital currency will be accepted everywhere in the U.S. - from your local corner store to Walmart. We will no longer need to carry a wallet," he added.

The company is so sure about its no-cash prediction, it is asking five of its San Francisco Bay area employees to "use only digital currencies to pay for all their purchases" in a pseudo-competition (read viral marketing stunt) that will be announced on July 11.

A Canadian study conducted by Leger Marketing on behalf of PayPal and released on June 28 found that more than half of Canadians are comfortable with a cashless society .

During an opening keynote at the GSMA Mobile Money Summit in Singapore, Visa's head of mobile innovation, Bill Gajda, announced Visa's vision to convert mobile devices into "true digital wallets " adding that "we're at the dawn of the next generation of mobile money -- maybe 'mobile money 2.0.' As an industry we've moved past what software we're going to buy and can now talk about what we're going to do."

SEO | SEO Interview Questions - Whiteboard Friday

We've all been in difficult interview situations - you get a hard question and go on and on and on without giving a solid answer. In our realm, though, there are some SEO best practices that are so well established that everyone should know and be able to describe them to other people. If you're a business looking to hire an SEO (in-house, contractor, or otherwise), there's no better way to gauge an SEO's abilities than to ask them about basic SEO definitions and strategies. Similarly, SEOs looking for work should be prepared for a comprehensive interview that tests both their knowledge and their creative abilities. In this week's Whiteboard Friday, Rand talks about some of the questions that might come up in interviews for SEO positions and how to answer them (as well as discussing why interviewees should ask these questions). Have a good question for interviewers? Let us know in the comments!

Video transcription by Speechpad.com

Making Money With Google | The Future Of Linux? - My Views

Backlinks | Performance Based SEO: Innovative Pricing Or Russian Roulette For Backlinks?

When the CEO of a startup web hosting company was searching for SEO help and discovered a company who charges only after his site achieved rankings, he said, "you know the decision was honestly fairly simple."

Pay-for-rankings, also known as "performance-based SEO," is an innovative new way to price SEO services that is rapidly gaining customers. But Kris Roadruck, CEO of Click2Rank and noted speaker on black hat SEO, points out that the performance-based model gives firms little incentive not to "burn a domain."

Indeed some firms’ aggressive link building tactics raise serious questions about the risks customers may be taking by using the wrong firm.

Visiting a performance-based SEO’s website can feel a bit like buying rankings in a magical SEO department store. Any keyword you want, just enter your domain name and get a flat monthly price for different rankings tiers on Google and Bing. Can it be any easier?

Unfortunately, it's not that easy. Let's do some math: say you get a quote of $650 per month to rank Top 3 for "online payday loans" with a parked domain. That means a Top 3 ranking for that keyword would drive traffic worth at least $11,000 per month (assuming 14,000 monthly exact match searches, two-thirds of clicks on the organic search results, 8 percent of those on the third organic result, and an approximate CPC of $14.14 per click).

Is this firm really offering an investment that generates 1,692 percent return month in, month out?

Checking a more realistic scenario, such ranking a niche handbag site in the Top 3 for "handbags" for $550 per month returns a quote with a stunning ROI of 17x. Asked why the CEO of a performance-based SEO servicedoesn't simply use his own services to achieve these rankings for his own sites, he explained that he believed they can scale SEO more effectively as a service provider.

"I’ve never been an entrepreneur that, quite honestly, has built businesses just for money." But then he also pointed out, "we can’t get ranked for anything. Nobody can. If it’s unrealistic, we’ll decline it."

I heard the same sentiment from both performance-based SEO firms and customers: regardless of the initially quoted pricing, firms can still turn down your keywords if they don’t think they can rank a site for them. That’s why performance-based SEO is not called "guaranteed SEO." The only guarantee being made is from the customer - that they will pay if they get results.

Different firms use different methods to achieve results. This is where risks can arise.

One performance-based SEO firm told me they need control of customers’ content and even host their websites so they can facilitate on-page optimization and content development. If necessary, they will even rebuild the customer’s site.

Another firm said that they don’t need access to their customers’ sites but provide on-page optimization guidance, and focus primary on off-site factors. He also said their link building techniques include, "certainly nothing like blatant paid links, link farms, or interlinking customers websites together… absolutely zero."

However when I reviewed the backlinks of one of his customer’s domains (a customer whose name he provided in the interview) in Majestic SEO , one of the first links I found was an exact match anchor text link embedded in a nonsensical, unrelated "blog" post on a domain registered to another company the CEO founded. One can only wonder how links like that might look from Google’s offices, particularly if multiple links pointing to the same customer could be tied to the CEO’s firms.

According to Google’s Webmaster Guidelines , "Some webmasters…build partner pages exclusively for the sake of cross-linking…this is in violation of Google's Webmaster Guidelines and can negatively impact your site's ranking in search results."

A former employee of a performance-based SEO company told me, "really it’s just a link building service… an anchor text numbers game," and that it’s common for some authoritative links to come from a network of sites the SEO company owns or controls. "They’re using link building methods that were very prevalent several years ago, but are very risky today, such as footer links or links on sites with just irrelevant content, sidebar links, blog comments, or forum profiles."

Customers report mixed results with performance-based SEO firms.

In one case, a customer had been using a performance-based SEO for three months, but not seen any results. Most performance-based SEO firms require a minimum contract of at least 3-12 months, which gives their techniques time to produce results. He said, "I’ll pay you all the money you want, just move it up!"

In another case, a customer reported he had reached number one for one of his keywords, which had helped his business grow 300 percent in six months.

A former employee of a performance-based SEO firm estimated that between 50 and 60 percent of customers had success stories, but he had also heard stories of former customers who were penalized or banned by Google.

Will more customers find their sites penalized if Google decides the companies’ techniques violate their spam guidelines?

Not all performance-based firms use high-risk techniques and some customers may even proceed despite aggressive tactics. The following tips may help minimize the risks for customers who wish to proceed with performance-based SEO, and are generally a good idea anytime you hire someone to build links for your website:

Ask the firm not to build paid/rented links, use link farms, or link from websites they own or control. Ask for a guarantee the firm will follow Google’s Webmaster Guidelines.

Ask for customer references and hire a second independent SEO to review the reference sites’ backlinks for high risk links.

Get a report of your firm’s link building activities monthly and review the links they have built. Your site is still your responsibility, so monitoring your link building activity with a tool such as Majestic SEO or Open Site Explorer is a good idea. Keep an eye on links with desirable exact or partial match anchor text, excessive links from low authority sites (especially those that aren't cached or with zero PageRank), and links from unrelated pages or sites, especially in poorly written articles. Roadruck advises that the litmus test of safe link building is whether you can explain what’s going on with your backlinks to Matt Cutts.

Try to minimize the length of the contract (six months or less is best) or have an "out" if you identify any link building activities that you feel are high risk.

Understand when your prices can rise. Some firms have the right to raise your prices after your initial contract period ends. If your website is successful and the SEO firm has the right to increase your fees, you may find your prices go up substantially after your initial period. Worse, if your SEO firm controls your backlinks, you’ll be forced choose between paying the new price the firm demands or risking a drop in your rankings if they pull your backlinks.

Understand how your rankings will be tracked, and verify them yourself. When checking your rankings, be sure to add "pws=0" to the URL of your keyword searches to avoid personalized results from inflating your rankings. Considering verifying rankings using a third-party rank checking tool like AuthorityLabs , seoMoz , or WebPosition .

Watch out for old tricks such as conflating PPC and organic rankings, or firms that want to duplicate your site on a new domain that they control.

Seek exclusivity on your keywords so that your competitors cannot usurp you simply by outbidding you with your SEO firm.

The devil is in the details of performance-based SEO contracts, so it’s a good idea to have an attorney review the terms of service and other agreements before you sign up.

As an SEO consultant who charges by the hour, I’m sympathetic to the idea of performance-based compensation. I like the idea of aligning the client’s payment for service with the period they reap the reward from my efforts (especially if that continues for months after my actual work has finished). I have also never liked pricing work separate from the value it creates.

Performance-based SEO solves both these issues: customers pay after their rankings bear fruit and prices vary based on competition and the value delivered.

However, the model currently has a disconcerting mix of over-the-top claims, moral hazards, and tactics that can do damage to the websites of unwary clients. Customers should research firms, do their diligence, and get comfortable that the techniques used by the performance-based firm are in alignment with their personal risk profile.

For many site owners, no 1,692 percent ROI keywords are worth risking the value of the site.

Traffic To Your Site | RealtySouth Homes For Sale TUSCALOOSA AL $125000 3 BRs, 1 F

SEO | SEO Specialist Launches Guide To Search Engine Optimization (SEO) To Improve Transparency Issues

SEO Specialist launches a 50 pages long guide to search engine optimization (SEO) in an attempt to improve current transparency issues. Before a company order SEO services, they need to know what's involved to succeed. Attending the free SEO school online is a quick way to better understand which factors determine search engine ranking.

London, UK (PRWEB) June 30, 2011

To add to the problem, many SEO companies are not providing detailed information about exactly what is included in the services. Reasons might be that these SEO companies don't want to reveal what it takes, or they are trying to take short cuts.

SEO Specialist's SEO guide is an attempt to teach individuals and companies more about website optimization and what it takes to succeed in search engines . After reading the entire SEO guide it becomes easier to understand what kind of SEO services to purchase.

So what is included in the SEO Guide?

SEO school is a free, simple and straight forward guide to search engine optimization . The guide covers all areas of website optimisation and it is divided into four chapters;

-SEO analysis: How to analyse your website covers topics such as competitor analysis and keyword analysis.

-On-Page SEO: Explain the importance of continually adding new content to your website pages. It teaches how to identify the right keyword to optimise and shows how to create SEO friendly titles, headlines and content.

-Link Building: Learn methods achieving natural links, link valuation metrics and how to detect paid links.

-SEO Performance Management: Teaches methods of measuring and monitoring search engine optimization.

SEO school covers both established SEO methods such as creating good headlines to more secret topics like how to detect paid links .

Why care about SEO School?

Before a company order SEO services, they need to know what's involved to succeed. Attending the free SEO school online is a quick way to better understand which factors affects search engine ranking.

For more information about SEO Specialist's guide to SEO and search engine optimization services , visit seospecialist.co.uk or .

About SEO Specialist:

SEO Specialist is a SEO company from London, UK. With 8 years experience in search engine optimization, SEO specialist offers first class SEO services. SEO consultancy services offered include performance based SEO, search engine consultancy, link building solutions, keyword research , multilingual SEO and search engine friendly copywriting .

Markus Jalmerot
SEO Specialist Limited
+44 790 8881045
Email Information

SEO Work For Your Site | 5 Steps To Strategically Managing Your SEO Provider

There’s no shortage of stories about bad experiences with SEO agencies. But if you ask an SEO, there’s also no shortage of stories about bad SEO clients. So the real question is how do you make sure that you don’t end up having a bad SEO story to tell or having a bad SEO story told about you?

The truth is that trusting any part of your marketing to a third-party poses some serious challenges. While a search marketing agency can offer you a level of skill and expertise that you don’t have in-house, the wrong choice can end up costing you rankings, revenues, and profits.

But a bad SEO agency experience can often be avoided by being a smart, organized, and efficient SEO client. Specifically, there are five steps you can take to manage the relations you have with your SEO provider, while protecting your investment and your rankings.

Make sure your SEO agency understands your business - both your business model and your business goals .

Your business might seem obvious to you, but that's because you live, eat, and breathe it. Conversely, SEO agencies live, eat, and breathe SEO - that’s what they specialize in. Take the time to make sure your agency understands your revenue model and the particular strategy that you’ve chosen.

Similarly, make sure that you explain your business goals to your SEO provider. After all, there's a big difference between "cornering your market" and "dominating your niche." Your SEO agency needs to be aware of your particular goals so that they can devise an SEO strategy that fits best with your business.

Work with your SEO firm to set KPIs that fit with your business goals. After all, there are many ways to measure SEO efforts (i.e., rankings, traffic, conversions, and any blend of these). Both you and your agency should agree in advance on what combination of KPIs to work toward.

For starters, this will enable your SEO agency to develop a strategy around your expectations and business needs. But more importantly, it will put you in a position to evaluate the work they’re doing, as well as measure the SEO ROI.

It's important to appoint an SEO gatekeeper. Ideally, this person would have been involved in the KPI process, and will fulfill two key roles as a kind of SEO project manager:

Operation Level: The SEO gatekeeper will manage any bottlenecks - whether they’re on your side or the agency side. Essentially, by having one person monitoring all SEO projects, it will be easier to map their progress and push them through on a consistent and steady basis.

Strategic Level: The SEO gatekeeper will help facilitate cohesion between various projects. By directing all SEO inquiries through a single point of contact, both you and your agency can be sure that the proverbial left and right hands are always working in tandem. For example, your SEO agency will know about new pages, products, and site that your company is creating, and can work them into their strategy.

Your appointed SEO gatekeeper must now identify all the relevant SEO stakeholders within your organization and establish processes for dealing with them. After all, the SEO gatekeeper will be responsible for ensuring that all strategy decisions are communicated to your agency, so they need to have access to decision makers and be aware of any internal developments that can affect any SEO projects that your agency is working on.

Some of these stakeholders will include :

SEO Director: This is the stakeholder who will need to take the lead on aligning all internal efforts. They will need to ensure that SEO is involved early on and for the duration of all web projects, and will provide guidance/direction to your AOR and all local agencies.

Execs Upper Management: This level of decision-makers is ultimately responsible for the results of any marketing initiative, including SEO. Consequently, these stakeholders are critical for holding people account for working properly with SEO, and shouldn't let things move forward if SEO isn't involved.

Sales, Marketing, PR: While the sales team needs the leads generated by SEO, marketing knows that SEO will be its number one acquisition tactic. Similarly, PR is responsible for global messaging, and SEO should be a key part of that strategy.

Usability/Design: These stakeholders will be integral for creating SEO friend users experiences for all countries/brands, and optimized information architecture for all your sites. Consequently, usability/design in each office needs to be in close contact with local and/or global SEO staff.

IT/Dev: This layer of your organization is needed to develop multilingual, SEO friendly technologies and test every release of every site for SEO best practices. Having your SEO team closely involved in their development cycle, then, is critical.

Editorial/Content: One reason "content is king" is because of its importance in SEO. Your content team, then, needs to adapt content production according to search trends/volumes in each country, as well as ensure that there's a steady flow of local content across all your properties.

Legal: Your legal department will be important for developing a worldwide policy on SEO (i.e., whether you pursue certain practices). This is particularly important so that they don't become a roadblock. For example, you don't every piece of onsite or offsite content to get caught up in legal and slow your SEO momentum. So work out clear processes with them in advance.

With all the stakeholders identified, it’s important that your SEO gatekeeper has access to decision makers within your organization. Sometimes a small change in internal priorities can bottleneck an SEO projects in a big way. Your SEO gatekeeper needs to be able to communicate the opportunity costs of delaying certain SEO projects to those who can influence internal priorities.

As an SEO client, it’s important to understand and maintain SEO momentum . You can't put SEO on hold and then pick up where you left off a few months later.

Rankings change constantly. If your SEO initiatives get held up, your rankings will slip while your competitors’ increase.

Maintaining SEO momentum is probably where your SEO gatekeeper will play their most important role. In addition to managing internal bottlenecks (IT, legal, etc.) they should also implement procedures to address unforeseen variables.

For instance, if a key IT resource leaves your company, there should have a policy/procedure in place to assuage any potential bottleneck. Similarly, internal SEO deliverables should be planned well in advance of their deadline so that you have breathing room if a sudden internal priority arises.

Most importantly, any change in SEO service provider should be a pre-planned and measured on. After the decision to change is made, a new SEO agency should be selected before you fire your old one, and then your SEO gatekeeper should plan and manage a transition of responsibilities from one agency to the next.

Basically, you should never just fire your SEO firm without there being an alternative in place to follow current SEO projects through to the end, and having additional projects planned and scoped in advance.

Any interruption in your SEO efforts can end up setting you back months or years, and that can not only mean having to reinvest in SEO all over again, but losing the SEO equity you’ve built to date.

Every business relationship is a two way street. After all, it takes two to tango. So it's important to take responsibility for your side of the relationship.

Granted, it’s tempting to think "well, I’m the client, and the customer is always right," but that’s reckless and irresponsible - especially when future revenues are on the line.

As business goals and priorities change, make sure to keep your SEO agency (and any other marketing service provider) in the loop, because these are changes they need to know about and understand. And make sure you understand what their strategy for you is, and why they chose that route. This will help you get the most out of your investment with them, both in the short and long term.

Traffic To Your Site | Dead Silence Hides My Cries - To Find The Right Way W/ Lyrics

Backlinks | Performance Based SEO: Innovative Pricing Or Russian Roulette For Backlinks?

When the CEO of a startup web hosting company was searching for SEO help and discovered a company who charges only after his site achieved rankings, he said, "you know the decision was honestly fairly simple."

Pay-for-rankings, also known as "performance-based SEO," is an innovative new way to price SEO services that is rapidly gaining customers. But Kris Roadruck, CEO of Click2Rank and noted speaker on black hat SEO, points out that the performance-based model gives firms little incentive not to "burn a domain."

Indeed some firms’ aggressive link building tactics raise serious questions about the risks customers may be taking by using the wrong firm.

Visiting a performance-based SEO’s website can feel a bit like buying rankings in a magical SEO department store. Any keyword you want, just enter your domain name and get a flat monthly price for different rankings tiers on Google and Bing. Can it be any easier?

Unfortunately, it's not that easy. Let's do some math: say you get a quote of $650 per month to rank Top 3 for "online payday loans" with a parked domain. That means a Top 3 ranking for that keyword would drive traffic worth at least $11,000 per month (assuming 14,000 monthly exact match searches, two-thirds of clicks on the organic search results, 8 percent of those on the third organic result, and an approximate CPC of $14.14 per click).

Is this firm really offering an investment that generates 1,692 percent return month in, month out?

Checking a more realistic scenario, such ranking a niche handbag site in the Top 3 for "handbags" for $550 per month returns a quote with a stunning ROI of 17x. Asked why the CEO of a performance-based SEO servicedoesn't simply use his own services to achieve these rankings for his own sites, he explained that he believed they can scale SEO more effectively as a service provider.

"I’ve never been an entrepreneur that, quite honestly, has built businesses just for money." But then he also pointed out, "we can’t get ranked for anything. Nobody can. If it’s unrealistic, we’ll decline it."

I heard the same sentiment from both performance-based SEO firms and customers: regardless of the initially quoted pricing, firms can still turn down your keywords if they don’t think they can rank a site for them. That’s why performance-based SEO is not called "guaranteed SEO." The only guarantee being made is from the customer - that they will pay if they get results.

Different firms use different methods to achieve results. This is where risks can arise.

One performance-based SEO firm told me they need control of customers’ content and even host their websites so they can facilitate on-page optimization and content development. If necessary, they will even rebuild the customer’s site.

Another firm said that they don’t need access to their customers’ sites but provide on-page optimization guidance, and focus primary on off-site factors. He also said their link building techniques include, "certainly nothing like blatant paid links, link farms, or interlinking customers websites together… absolutely zero."

However when I reviewed the backlinks of one of his customer’s domains (a customer whose name he provided in the interview) in Majestic SEO , one of the first links I found was an exact match anchor text link embedded in a nonsensical, unrelated "blog" post on a domain registered to another company the CEO founded. One can only wonder how links like that might look from Google’s offices, particularly if multiple links pointing to the same customer could be tied to the CEO’s firms.

According to Google’s Webmaster Guidelines , "Some webmasters…build partner pages exclusively for the sake of cross-linking…this is in violation of Google's Webmaster Guidelines and can negatively impact your site's ranking in search results."

A former employee of a performance-based SEO company told me, "really it’s just a link building service… an anchor text numbers game," and that it’s common for some authoritative links to come from a network of sites the SEO company owns or controls. "They’re using link building methods that were very prevalent several years ago, but are very risky today, such as footer links or links on sites with just irrelevant content, sidebar links, blog comments, or forum profiles."

Customers report mixed results with performance-based SEO firms.

In one case, a customer had been using a performance-based SEO for three months, but not seen any results. Most performance-based SEO firms require a minimum contract of at least 3-12 months, which gives their techniques time to produce results. He said, "I’ll pay you all the money you want, just move it up!"

In another case, a customer reported he had reached number one for one of his keywords, which had helped his business grow 300 percent in six months.

A former employee of a performance-based SEO firm estimated that between 50 and 60 percent of customers had success stories, but he had also heard stories of former customers who were penalized or banned by Google.

Will more customers find their sites penalized if Google decides the companies’ techniques violate their spam guidelines?

Not all performance-based firms use high-risk techniques and some customers may even proceed despite aggressive tactics. The following tips may help minimize the risks for customers who wish to proceed with performance-based SEO, and are generally a good idea anytime you hire someone to build links for your website:

Ask the firm not to build paid/rented links, use link farms, or link from websites they own or control. Ask for a guarantee the firm will follow Google’s Webmaster Guidelines.

Ask for customer references and hire a second independent SEO to review the reference sites’ backlinks for high risk links.

Get a report of your firm’s link building activities monthly and review the links they have built. Your site is still your responsibility, so monitoring your link building activity with a tool such as Majestic SEO or Open Site Explorer is a good idea. Keep an eye on links with desirable exact or partial match anchor text, excessive links from low authority sites (especially those that aren't cached or with zero PageRank), and links from unrelated pages or sites, especially in poorly written articles. Roadruck advises that the litmus test of safe link building is whether you can explain what’s going on with your backlinks to Matt Cutts.

Try to minimize the length of the contract (six months or less is best) or have an "out" if you identify any link building activities that you feel are high risk.

Understand when your prices can rise. Some firms have the right to raise your prices after your initial contract period ends. If your website is successful and the SEO firm has the right to increase your fees, you may find your prices go up substantially after your initial period. Worse, if your SEO firm controls your backlinks, you’ll be forced choose between paying the new price the firm demands or risking a drop in your rankings if they pull your backlinks.

Understand how your rankings will be tracked, and verify them yourself. When checking your rankings, be sure to add "pws=0" to the URL of your keyword searches to avoid personalized results from inflating your rankings. Considering verifying rankings using a third-party rank checking tool like AuthorityLabs , seoMoz , or WebPosition .

Watch out for old tricks such as conflating PPC and organic rankings, or firms that want to duplicate your site on a new domain that they control.

Seek exclusivity on your keywords so that your competitors cannot usurp you simply by outbidding you with your SEO firm.

The devil is in the details of performance-based SEO contracts, so it’s a good idea to have an attorney review the terms of service and other agreements before you sign up.

As an SEO consultant who charges by the hour, I’m sympathetic to the idea of performance-based compensation. I like the idea of aligning the client’s payment for service with the period they reap the reward from my efforts (especially if that continues for months after my actual work has finished). I have also never liked pricing work separate from the value it creates.

Performance-based SEO solves both these issues: customers pay after their rankings bear fruit and prices vary based on competition and the value delivered.

However, the model currently has a disconcerting mix of over-the-top claims, moral hazards, and tactics that can do damage to the websites of unwary clients. Customers should research firms, do their diligence, and get comfortable that the techniques used by the performance-based firm are in alignment with their personal risk profile.

For many site owners, no 1,692 percent ROI keywords are worth risking the value of the site.

SEO | SEO Specialist Launches Guide To Search Engine Optimization (SEO) To Improve Transparency Issues

SEO Specialist launches a 50 pages long guide to search engine optimization (SEO) in an attempt to improve current transparency issues. Before a company order SEO services, they need to know what's involved to succeed. Attending the free SEO school online is a quick way to better understand which factors determine search engine ranking.

London, UK (PRWEB) June 30, 2011

To add to the problem, many SEO companies are not providing detailed information about exactly what is included in the services. Reasons might be that these SEO companies don't want to reveal what it takes, or they are trying to take short cuts.

SEO Specialist's SEO guide is an attempt to teach individuals and companies more about website optimization and what it takes to succeed in search engines . After reading the entire SEO guide it becomes easier to understand what kind of SEO services to purchase.

So what is included in the SEO Guide?

SEO school is a free, simple and straight forward guide to search engine optimization . The guide covers all areas of website optimisation and it is divided into four chapters;

-SEO analysis: How to analyse your website covers topics such as competitor analysis and keyword analysis.

-On-Page SEO: Explain the importance of continually adding new content to your website pages. It teaches how to identify the right keyword to optimise and shows how to create SEO friendly titles, headlines and content.

-Link Building: Learn methods achieving natural links, link valuation metrics and how to detect paid links.

-SEO Performance Management: Teaches methods of measuring and monitoring search engine optimization.

SEO school covers both established SEO methods such as creating good headlines to more secret topics like how to detect paid links .

Why care about SEO School?

Before a company order SEO services, they need to know what's involved to succeed. Attending the free SEO school online is a quick way to better understand which factors affects search engine ranking.

For more information about SEO Specialist's guide to SEO and search engine optimization services , visit seospecialist.co.uk or .

About SEO Specialist:

SEO Specialist is a SEO company from London, UK. With 8 years experience in search engine optimization, SEO specialist offers first class SEO services. SEO consultancy services offered include performance based SEO, search engine consultancy, link building solutions, keyword research , multilingual SEO and search engine friendly copywriting .

Markus Jalmerot
SEO Specialist Limited
+44 790 8881045
Email Information

SEO | Seo Copywriting - Making The Most Of Your Website

If you are like most small business owners online, you want to take advantage of every possible option to make your web site return sales revenue to your pocketbook. One of the simplest ways to increase your cash flow is to make your web site a magnet for search engine spiders to find is to pay attention to the SEO copywriting techniques and practices you use to create the web site that is the statement of your thoughts and business philosophy.

SEO copywriting, simply put, is the practice of search engine optimization of your copywritten articles. Because making the best use of existing products and resources makes perfect sense, you can easily see why copywritten material you place on your business web site should be optimized. SEO copywriting uses appropriate key words or keyword phrases strategically placed within the copywritten materials so a to create a favorable result when the search engine spider visits the business website in order to determine what the page rank should be. So, the better the SEO copywriting results are, the better size of the page rank that will be assigned to your web page.

SEO copywriting, when most effective, is cognizant of the placement of the keyword phrases as well as how many times the term has been used. Those who use SEO copywriting effectively understand that not only must one attempt to determine the key components of the algorithms used by the three major search engine spiders, but at least one of the big 3 will require a component of the algorithm to include the incoming and outgoing links that are associated with your web site. The search engine spiders want to see your web site recognized as a voice of authority for other web sites with like area of interest.

So, SEO copywriting is a combination of effective use of key words and key word synonyms plus good quality incoming and outgoing links. Businesses and individuals use SEO copywriting to increase their revenues both directly and indirectly. Sales are increase due to increased traffic visiting the business web site because the page ranks higher on the search engine results page. Customers respond better to keyword rich, interesting and informative SEO copywriting. Visitors to your web site are more likely to become buyers of your products or services.

There are several ways to ensure that you have the best possible SEO copywriting on the web site that is set aside for your business. Some very good software programs are available to help you determine strong keywords in your business niche. You can even look at the websites of your competitors to find out what keywords are working for them.

Another way to optimize your web site for the attention of the search engine spiders is to hire knowledgeable and experienced professionals to review and tighten up your web pages so that they present a good SEO picture. It is also important to remember that a good web site will appeal to the humans who read it and look for information there.

Where\'s All The Money? | LeViewed - Erklrung

Making Money With Google | Peter Braeback, GDTV 2009, Extended Interview

Making Money Online | Best New Way To Make Money Online At Home By WarpSpeedWealthVideos.com

WarpSpeedWealthVideos.com is a new system based on a time tested proven method of making money . This rock solid method works in all economic stages and it has done so for nearly two decades. This new system is designed to help people build a leverage-based business that can put them on the road to total financial freedom .

(PRWEB) June 30, 2011

This system is structured so that the generation of income isn't dependent upon other people's efforts. The best part is that none of this requires any personal selling.

This system shows anyone the real secret to creating money-on-demand and how the right product means the difference between mediocre results and an absolute avalanche of income

The great news is for anyone looking to "fast track your success" this system shows them how to plug into a ready made site and tap into "hands off" marketing - which is the fastest way to turn on the traffic without the learning curve ; the best way to make money online . They simply plug into and go. This system is the fastest, easiest path to profit for anyone serious about making money online.

According to a recent article in Entrepreneur.com; "Sure, there's more competition online these days, but if online sales are any indication, the number of people who are actively shopping online is also on the rise. According to Forrester Research , online sales reached a staggering $172 billion in 2005--a number they predict will rise to $329 billion by 2011. So if you you've been putting off starting your first online business because you thought you missed the boat--or if you want to ramp up an existing one--there's never been a better time to take action and start generating life-altering wealth of your own."

They won't have to go out and do market research , develop their own products, figure out how to generate traffic, write sales copy, design web pages or setup the system on their own. They won't have to spend months of work and hundreds of thousands of dollars to test and perfect everything. They won't have to know the technology part. This is a plug-in and profit automated system.

The systems course is delivered online in four sessions via a private member area. They will be walked through the process, following the systems time tested and proven million dollar blueprint . They will have access to all four sessions to go through, at their convenience-so they don't have to worry about missing anything or time schedule conflicts.

This proven method has had seventeen years of research, testing, and tweaking put into it to develop a totally time tested and proven system to master the art of using systems to generate income, on autopilot .

This is ideal for anyone who wants to work from home .

John Sutton
Warp Speed Wealth
985.727.1376
Email Information

Backlinks | Performance Based SEO: Innovative Pricing Or Russian Roulette For Backlinks?

When the CEO of a startup web hosting company was searching for SEO help and discovered a company who charges only after his site achieved rankings, he said, "you know the decision was honestly fairly simple."

Pay-for-rankings, also known as "performance-based SEO," is an innovative new way to price SEO services that is rapidly gaining customers. But Kris Roadruck, CEO of Click2Rank and noted speaker on black hat SEO, points out that the performance-based model gives firms little incentive not to "burn a domain."

Indeed some firms’ aggressive link building tactics raise serious questions about the risks customers may be taking by using the wrong firm.

Visiting a performance-based SEO’s website can feel a bit like buying rankings in a magical SEO department store. Any keyword you want, just enter your domain name and get a flat monthly price for different rankings tiers on Google and Bing. Can it be any easier?

Unfortunately, it's not that easy. Let's do some math: say you get a quote of $650 per month to rank Top 3 for "online payday loans" with a parked domain. That means a Top 3 ranking for that keyword would drive traffic worth at least $11,000 per month (assuming 14,000 monthly exact match searches, two-thirds of clicks on the organic search results, 8 percent of those on the third organic result, and an approximate CPC of $14.14 per click).

Is this firm really offering an investment that generates 1,692 percent return month in, month out?

Checking a more realistic scenario, such ranking a niche handbag site in the Top 3 for "handbags" for $550 per month returns a quote with a stunning ROI of 17x. Asked why the CEO of a performance-based SEO servicedoesn't simply use his own services to achieve these rankings for his own sites, he explained that he believed they can scale SEO more effectively as a service provider.

"I’ve never been an entrepreneur that, quite honestly, has built businesses just for money." But then he also pointed out, "we can’t get ranked for anything. Nobody can. If it’s unrealistic, we’ll decline it."

I heard the same sentiment from both performance-based SEO firms and customers: regardless of the initially quoted pricing, firms can still turn down your keywords if they don’t think they can rank a site for them. That’s why performance-based SEO is not called "guaranteed SEO." The only guarantee being made is from the customer - that they will pay if they get results.

Different firms use different methods to achieve results. This is where risks can arise.

One performance-based SEO firm told me they need control of customers’ content and even host their websites so they can facilitate on-page optimization and content development. If necessary, they will even rebuild the customer’s site.

Another firm said that they don’t need access to their customers’ sites but provide on-page optimization guidance, and focus primary on off-site factors. He also said their link building techniques include, "certainly nothing like blatant paid links, link farms, or interlinking customers websites together… absolutely zero."

However when I reviewed the backlinks of one of his customer’s domains (a customer whose name he provided in the interview) in Majestic SEO , one of the first links I found was an exact match anchor text link embedded in a nonsensical, unrelated "blog" post on a domain registered to another company the CEO founded. One can only wonder how links like that might look from Google’s offices, particularly if multiple links pointing to the same customer could be tied to the CEO’s firms.

According to Google’s Webmaster Guidelines , "Some webmasters…build partner pages exclusively for the sake of cross-linking…this is in violation of Google's Webmaster Guidelines and can negatively impact your site's ranking in search results."

A former employee of a performance-based SEO company told me, "really it’s just a link building service… an anchor text numbers game," and that it’s common for some authoritative links to come from a network of sites the SEO company owns or controls. "They’re using link building methods that were very prevalent several years ago, but are very risky today, such as footer links or links on sites with just irrelevant content, sidebar links, blog comments, or forum profiles."

Customers report mixed results with performance-based SEO firms.

In one case, a customer had been using a performance-based SEO for three months, but not seen any results. Most performance-based SEO firms require a minimum contract of at least 3-12 months, which gives their techniques time to produce results. He said, "I’ll pay you all the money you want, just move it up!"

In another case, a customer reported he had reached number one for one of his keywords, which had helped his business grow 300 percent in six months.

A former employee of a performance-based SEO firm estimated that between 50 and 60 percent of customers had success stories, but he had also heard stories of former customers who were penalized or banned by Google.

Will more customers find their sites penalized if Google decides the companies’ techniques violate their spam guidelines?

Not all performance-based firms use high-risk techniques and some customers may even proceed despite aggressive tactics. The following tips may help minimize the risks for customers who wish to proceed with performance-based SEO, and are generally a good idea anytime you hire someone to build links for your website:

Ask the firm not to build paid/rented links, use link farms, or link from websites they own or control. Ask for a guarantee the firm will follow Google’s Webmaster Guidelines.

Ask for customer references and hire a second independent SEO to review the reference sites’ backlinks for high risk links.

Get a report of your firm’s link building activities monthly and review the links they have built. Your site is still your responsibility, so monitoring your link building activity with a tool such as Majestic SEO or Open Site Explorer is a good idea. Keep an eye on links with desirable exact or partial match anchor text, excessive links from low authority sites (especially those that aren't cached or with zero PageRank), and links from unrelated pages or sites, especially in poorly written articles. Roadruck advises that the litmus test of safe link building is whether you can explain what’s going on with your backlinks to Matt Cutts.

Try to minimize the length of the contract (six months or less is best) or have an "out" if you identify any link building activities that you feel are high risk.

Understand when your prices can rise. Some firms have the right to raise your prices after your initial contract period ends. If your website is successful and the SEO firm has the right to increase your fees, you may find your prices go up substantially after your initial period. Worse, if your SEO firm controls your backlinks, you’ll be forced choose between paying the new price the firm demands or risking a drop in your rankings if they pull your backlinks.

Understand how your rankings will be tracked, and verify them yourself. When checking your rankings, be sure to add "pws=0" to the URL of your keyword searches to avoid personalized results from inflating your rankings. Considering verifying rankings using a third-party rank checking tool like AuthorityLabs , seoMoz , or WebPosition .

Watch out for old tricks such as conflating PPC and organic rankings, or firms that want to duplicate your site on a new domain that they control.

Seek exclusivity on your keywords so that your competitors cannot usurp you simply by outbidding you with your SEO firm.

The devil is in the details of performance-based SEO contracts, so it’s a good idea to have an attorney review the terms of service and other agreements before you sign up.

As an SEO consultant who charges by the hour, I’m sympathetic to the idea of performance-based compensation. I like the idea of aligning the client’s payment for service with the period they reap the reward from my efforts (especially if that continues for months after my actual work has finished). I have also never liked pricing work separate from the value it creates.

Performance-based SEO solves both these issues: customers pay after their rankings bear fruit and prices vary based on competition and the value delivered.

However, the model currently has a disconcerting mix of over-the-top claims, moral hazards, and tactics that can do damage to the websites of unwary clients. Customers should research firms, do their diligence, and get comfortable that the techniques used by the performance-based firm are in alignment with their personal risk profile.

For many site owners, no 1,692 percent ROI keywords are worth risking the value of the site.

Backlinks | Performance Based SEO: Innovative Pricing Or Russian Roulette For Backlinks?

When the CEO of a startup web hosting company was searching for SEO help and discovered a company who charges only after his site achieved rankings, he said, "you know the decision was honestly fairly simple."

Pay-for-rankings, also known as "performance-based SEO," is an innovative new way to price SEO services that is rapidly gaining customers. But Kris Roadruck, CEO of Click2Rank and noted speaker on black hat SEO, points out that the performance-based model gives firms little incentive not to "burn a domain."

Indeed some firms’ aggressive link building tactics raise serious questions about the risks customers may be taking by using the wrong firm.

Visiting a performance-based SEO’s website can feel a bit like buying rankings in a magical SEO department store. Any keyword you want, just enter your domain name and get a flat monthly price for different rankings tiers on Google and Bing. Can it be any easier?

Unfortunately, it's not that easy. Let's do some math: say you get a quote of $650 per month to rank Top 3 for "online payday loans" with a parked domain. That means a Top 3 ranking for that keyword would drive traffic worth at least $11,000 per month (assuming 14,000 monthly exact match searches, two-thirds of clicks on the organic search results, 8 percent of those on the third organic result, and an approximate CPC of $14.14 per click).

Is this firm really offering an investment that generates 1,692 percent return month in, month out?

Checking a more realistic scenario, such ranking a niche handbag site in the Top 3 for "handbags" for $550 per month returns a quote with a stunning ROI of 17x. Asked why the CEO of a performance-based SEO servicedoesn't simply use his own services to achieve these rankings for his own sites, he explained that he believed they can scale SEO more effectively as a service provider.

"I’ve never been an entrepreneur that, quite honestly, has built businesses just for money." But then he also pointed out, "we can’t get ranked for anything. Nobody can. If it’s unrealistic, we’ll decline it."

I heard the same sentiment from both performance-based SEO firms and customers: regardless of the initially quoted pricing, firms can still turn down your keywords if they don’t think they can rank a site for them. That’s why performance-based SEO is not called "guaranteed SEO." The only guarantee being made is from the customer - that they will pay if they get results.

Different firms use different methods to achieve results. This is where risks can arise.

One performance-based SEO firm told me they need control of customers’ content and even host their websites so they can facilitate on-page optimization and content development. If necessary, they will even rebuild the customer’s site.

Another firm said that they don’t need access to their customers’ sites but provide on-page optimization guidance, and focus primary on off-site factors. He also said their link building techniques include, "certainly nothing like blatant paid links, link farms, or interlinking customers websites together… absolutely zero."

However when I reviewed the backlinks of one of his customer’s domains (a customer whose name he provided in the interview) in Majestic SEO , one of the first links I found was an exact match anchor text link embedded in a nonsensical, unrelated "blog" post on a domain registered to another company the CEO founded. One can only wonder how links like that might look from Google’s offices, particularly if multiple links pointing to the same customer could be tied to the CEO’s firms.

According to Google’s Webmaster Guidelines , "Some webmasters…build partner pages exclusively for the sake of cross-linking…this is in violation of Google's Webmaster Guidelines and can negatively impact your site's ranking in search results."

A former employee of a performance-based SEO company told me, "really it’s just a link building service… an anchor text numbers game," and that it’s common for some authoritative links to come from a network of sites the SEO company owns or controls. "They’re using link building methods that were very prevalent several years ago, but are very risky today, such as footer links or links on sites with just irrelevant content, sidebar links, blog comments, or forum profiles."

Customers report mixed results with performance-based SEO firms.

In one case, a customer had been using a performance-based SEO for three months, but not seen any results. Most performance-based SEO firms require a minimum contract of at least 3-12 months, which gives their techniques time to produce results. He said, "I’ll pay you all the money you want, just move it up!"

In another case, a customer reported he had reached number one for one of his keywords, which had helped his business grow 300 percent in six months.

A former employee of a performance-based SEO firm estimated that between 50 and 60 percent of customers had success stories, but he had also heard stories of former customers who were penalized or banned by Google.

Will more customers find their sites penalized if Google decides the companies’ techniques violate their spam guidelines?

Not all performance-based firms use high-risk techniques and some customers may even proceed despite aggressive tactics. The following tips may help minimize the risks for customers who wish to proceed with performance-based SEO, and are generally a good idea anytime you hire someone to build links for your website:

Ask the firm not to build paid/rented links, use link farms, or link from websites they own or control. Ask for a guarantee the firm will follow Google’s Webmaster Guidelines.

Ask for customer references and hire a second independent SEO to review the reference sites’ backlinks for high risk links.

Get a report of your firm’s link building activities monthly and review the links they have built. Your site is still your responsibility, so monitoring your link building activity with a tool such as Majestic SEO or Open Site Explorer is a good idea. Keep an eye on links with desirable exact or partial match anchor text, excessive links from low authority sites (especially those that aren't cached or with zero PageRank), and links from unrelated pages or sites, especially in poorly written articles. Roadruck advises that the litmus test of safe link building is whether you can explain what’s going on with your backlinks to Matt Cutts.

Try to minimize the length of the contract (six months or less is best) or have an "out" if you identify any link building activities that you feel are high risk.

Understand when your prices can rise. Some firms have the right to raise your prices after your initial contract period ends. If your website is successful and the SEO firm has the right to increase your fees, you may find your prices go up substantially after your initial period. Worse, if your SEO firm controls your backlinks, you’ll be forced choose between paying the new price the firm demands or risking a drop in your rankings if they pull your backlinks.

Understand how your rankings will be tracked, and verify them yourself. When checking your rankings, be sure to add "pws=0" to the URL of your keyword searches to avoid personalized results from inflating your rankings. Considering verifying rankings using a third-party rank checking tool like AuthorityLabs , seoMoz , or WebPosition .

Watch out for old tricks such as conflating PPC and organic rankings, or firms that want to duplicate your site on a new domain that they control.

Seek exclusivity on your keywords so that your competitors cannot usurp you simply by outbidding you with your SEO firm.

The devil is in the details of performance-based SEO contracts, so it’s a good idea to have an attorney review the terms of service and other agreements before you sign up.

As an SEO consultant who charges by the hour, I’m sympathetic to the idea of performance-based compensation. I like the idea of aligning the client’s payment for service with the period they reap the reward from my efforts (especially if that continues for months after my actual work has finished). I have also never liked pricing work separate from the value it creates.

Performance-based SEO solves both these issues: customers pay after their rankings bear fruit and prices vary based on competition and the value delivered.

However, the model currently has a disconcerting mix of over-the-top claims, moral hazards, and tactics that can do damage to the websites of unwary clients. Customers should research firms, do their diligence, and get comfortable that the techniques used by the performance-based firm are in alignment with their personal risk profile.

For many site owners, no 1,692 percent ROI keywords are worth risking the value of the site.

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Our website packages allow you to feature your business with a customizable webpage built with the latest search engine optimization (SEO) tools. Through these SEO tools, as well as coupons and special deals and premium placement in your local online directory, you can maximize online traffic to your business.

Ultimately, through a powerful webpage loaded with useful functionality, you become more visible online and better able to convert your users to paying customers.

How can it help YOUR business?

Imagine having the ability to seamlessly upload content to a webpage and using that content to maximize your exposure on the internet specifically to your potential clients. Utilizing meta descriptions, backlinks, title tags, index pages and our keyword tracker tool, we optimize your site's search engine ranking.

Through our package you are able to maximize the content of your company's website, update the content and analyze the effectiveness of your content through an easy-to-use administrative portal. Our website packages make optimization and analysis so easy it will become an effective tool to building your business instead of an impossible to understand headache.

For more information on these SEO packages or any other digital marketing products, please call 610-642-4300 ext. 206.

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Backlinks | Performance Based SEO: Innovative Pricing Or Russian Roulette For Backlinks?

When the CEO of a startup web hosting company was searching for SEO help and discovered a company who charges only after his site achieved rankings, he said, "you know the decision was honestly fairly simple."

Pay-for-rankings, also known as "performance-based SEO," is an innovative new way to price SEO services that is rapidly gaining customers. But Kris Roadruck, CEO of Click2Rank and noted speaker on black hat SEO, points out that the performance-based model gives firms little incentive not to "burn a domain."

Indeed some firms’ aggressive link building tactics raise serious questions about the risks customers may be taking by using the wrong firm.

Visiting a performance-based SEO’s website can feel a bit like buying rankings in a magical SEO department store. Any keyword you want, just enter your domain name and get a flat monthly price for different rankings tiers on Google and Bing. Can it be any easier?

Unfortunately, it's not that easy. Let's do some math: say you get a quote of $650 per month to rank Top 3 for "online payday loans" with a parked domain. That means a Top 3 ranking for that keyword would drive traffic worth at least $11,000 per month (assuming 14,000 monthly exact match searches, two-thirds of clicks on the organic search results, 8 percent of those on the third organic result, and an approximate CPC of $14.14 per click).

Is this firm really offering an investment that generates 1,692 percent return month in, month out?

Checking a more realistic scenario, such ranking a niche handbag site in the Top 3 for "handbags" for $550 per month returns a quote with a stunning ROI of 17x. Asked why the CEO of a performance-based SEO servicedoesn't simply use his own services to achieve these rankings for his own sites, he explained that he believed they can scale SEO more effectively as a service provider.

"I’ve never been an entrepreneur that, quite honestly, has built businesses just for money." But then he also pointed out, "we can’t get ranked for anything. Nobody can. If it’s unrealistic, we’ll decline it."

I heard the same sentiment from both performance-based SEO firms and customers: regardless of the initially quoted pricing, firms can still turn down your keywords if they don’t think they can rank a site for them. That’s why performance-based SEO is not called "guaranteed SEO." The only guarantee being made is from the customer - that they will pay if they get results.

Different firms use different methods to achieve results. This is where risks can arise.

One performance-based SEO firm told me they need control of customers’ content and even host their websites so they can facilitate on-page optimization and content development. If necessary, they will even rebuild the customer’s site.

Another firm said that they don’t need access to their customers’ sites but provide on-page optimization guidance, and focus primary on off-site factors. He also said their link building techniques include, "certainly nothing like blatant paid links, link farms, or interlinking customers websites together… absolutely zero."

However when I reviewed the backlinks of one of his customer’s domains (a customer whose name he provided in the interview) in Majestic SEO , one of the first links I found was an exact match anchor text link embedded in a nonsensical, unrelated "blog" post on a domain registered to another company the CEO founded. One can only wonder how links like that might look from Google’s offices, particularly if multiple links pointing to the same customer could be tied to the CEO’s firms.

According to Google’s Webmaster Guidelines , "Some webmasters…build partner pages exclusively for the sake of cross-linking…this is in violation of Google's Webmaster Guidelines and can negatively impact your site's ranking in search results."

A former employee of a performance-based SEO company told me, "really it’s just a link building service… an anchor text numbers game," and that it’s common for some authoritative links to come from a network of sites the SEO company owns or controls. "They’re using link building methods that were very prevalent several years ago, but are very risky today, such as footer links or links on sites with just irrelevant content, sidebar links, blog comments, or forum profiles."

Customers report mixed results with performance-based SEO firms.

In one case, a customer had been using a performance-based SEO for three months, but not seen any results. Most performance-based SEO firms require a minimum contract of at least 3-12 months, which gives their techniques time to produce results. He said, "I’ll pay you all the money you want, just move it up!"

In another case, a customer reported he had reached number one for one of his keywords, which had helped his business grow 300 percent in six months.

A former employee of a performance-based SEO firm estimated that between 50 and 60 percent of customers had success stories, but he had also heard stories of former customers who were penalized or banned by Google.

Will more customers find their sites penalized if Google decides the companies’ techniques violate their spam guidelines?

Not all performance-based firms use high-risk techniques and some customers may even proceed despite aggressive tactics. The following tips may help minimize the risks for customers who wish to proceed with performance-based SEO, and are generally a good idea anytime you hire someone to build links for your website:

Ask the firm not to build paid/rented links, use link farms, or link from websites they own or control. Ask for a guarantee the firm will follow Google’s Webmaster Guidelines.

Ask for customer references and hire a second independent SEO to review the reference sites’ backlinks for high risk links.

Get a report of your firm’s link building activities monthly and review the links they have built. Your site is still your responsibility, so monitoring your link building activity with a tool such as Majestic SEO or Open Site Explorer is a good idea. Keep an eye on links with desirable exact or partial match anchor text, excessive links from low authority sites (especially those that aren't cached or with zero PageRank), and links from unrelated pages or sites, especially in poorly written articles. Roadruck advises that the litmus test of safe link building is whether you can explain what’s going on with your backlinks to Matt Cutts.

Try to minimize the length of the contract (six months or less is best) or have an "out" if you identify any link building activities that you feel are high risk.

Understand when your prices can rise. Some firms have the right to raise your prices after your initial contract period ends. If your website is successful and the SEO firm has the right to increase your fees, you may find your prices go up substantially after your initial period. Worse, if your SEO firm controls your backlinks, you’ll be forced choose between paying the new price the firm demands or risking a drop in your rankings if they pull your backlinks.

Understand how your rankings will be tracked, and verify them yourself. When checking your rankings, be sure to add "pws=0" to the URL of your keyword searches to avoid personalized results from inflating your rankings. Considering verifying rankings using a third-party rank checking tool like AuthorityLabs , seoMoz , or WebPosition .

Watch out for old tricks such as conflating PPC and organic rankings, or firms that want to duplicate your site on a new domain that they control.

Seek exclusivity on your keywords so that your competitors cannot usurp you simply by outbidding you with your SEO firm.

The devil is in the details of performance-based SEO contracts, so it’s a good idea to have an attorney review the terms of service and other agreements before you sign up.

As an SEO consultant who charges by the hour, I’m sympathetic to the idea of performance-based compensation. I like the idea of aligning the client’s payment for service with the period they reap the reward from my efforts (especially if that continues for months after my actual work has finished). I have also never liked pricing work separate from the value it creates.

Performance-based SEO solves both these issues: customers pay after their rankings bear fruit and prices vary based on competition and the value delivered.

However, the model currently has a disconcerting mix of over-the-top claims, moral hazards, and tactics that can do damage to the websites of unwary clients. Customers should research firms, do their diligence, and get comfortable that the techniques used by the performance-based firm are in alignment with their personal risk profile.

For many site owners, no 1,692 percent ROI keywords are worth risking the value of the site.