Google | How You Can Improve Ads In Google Adwords

When you're running ads in Google AdWords, you're always looking for ways to improve. Whether you're not getting the performance out of your Google ads that you want, or if you're just always looking to get better performance, there are a number of ways you can improve ads in Google AdWords.

Taking professional advice when you launched your Google AdWords campaign, you hopefully created multiple ads for each ad group. Creating multiple ads allows you to test ad copy and determine which ads attract the most clicks to your website. The first step to improve ads in AdWords is to identify which ads are performing better than the others and test variations of the better performing ads.

To start, alter the modifier in your headline, such as "Wonderful," "Breakthrough," and Guaranteed." Next, vary the wording of your description line, such as a promotion like "Free," "25% off," or "Sale ending soon." You might also vary the call to action, but if the ad is already performing well, it might be a good idea to maintain the same call to action when you create new variations of each ad.

If none of your ads is performing well, you probably need to go back to the basics of good ad copy. Some good tips for creating ads in Google AdWords include:

1) A headline that captures attention and includes the keywords
2) Description lines that accurately describe and emotionally amplify your product features and benefits
3) A straightforward and assertive call to action
4) A landing page URL that is relevant to the product or service in the ad.

Your headline in Google AdWords should first and foremost contain the keywords being searched. If you're selling consulting services for Google AdWords and all your keywords contain "AdWords," you'll definitely want to include "AdWords" in your headline along with emotionally amplifying modifiers. "Superior AdWords Experts," "Experienced AdWords Pros," and "AdWords Secrets Exposed," for example.

Your two description lines should accurately describe and emotionally amplify your product or service. The more clear and accurate your description, the better you qualify your audience before they click your link. Since you pay per click, you want your audience to know exactly what you're offering so they don't waste their time and your money. "Get expert help for your Google ads," "Start making money now with AdWords," and "Learn the secrets of AdWords Now."

You should include a clear and concise call to action in the second line of your description. "Buy now," "Sign up today," and "Call for a free quote," for example.

Your display URL should be simple and easy to read. Your destination URL, or landing page, should be the most relevant page on your domain for the product or service you're advertising, in order to achieve the highest conversion rates.

So to recap, you can improve your ads in Google AdWords by testing multiple ad copy and running the ads which work best. For underperforming ads, always remember the basic rules of good ad copy and seek a professional ad copywriter if you feel like you're in over your head.